Accompanying blogpost: 12 Best SaaS Marketing Agencies (And an Evaluation Criteria) Choosing a B2B SaaS marketing agency is tricky because, on the surface, they all seem similar. So when you Google “best SaaS marketing agencies” and see a list of 20 or 30 different options, how do you distinguish a world-class agency from a mediocre one? Unfortunately, most clients don’t figure out the answer to this question until after hiring an agency and wasting thousands of dollars – not to mention all the missed sales opportunities a more effective agency could have helped you win. To help you avoid hiring the wrong agency, here’s what we’ll cover: How most clients evaluate agencies (and why the method is flawed) An alternative agency evaluation method that can help you better gauge an agency’s ability to produce an ROI A concise list of SaaS marketing agencies and a detailed overview of how they measure up to the evaluation criteria. === SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.  If you enjoyed this episode, you can do the following things right away:  1 Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast. 2 If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients. 3 If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page. 4 If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.