In this episode, we speak with Bas van Wijk, VP Commercial Operations, AskCody, the Meeting Management Platform for Microsoft that's driving meeting efficiency through an intelligent Meeting Management and Resource scheduling Platform, and has helped shape the relationship between real estate, organizations, and technology at more than 2500 offices globally. We talked with Bas about getting your inbound lead engine going! In particular, we are looking into the process of some of the early steps in this process: - Per definition, what does it mean to be an inbound-driven business? - What are the main difficulties moving from a sales-led to a marketing/inbound-led approach? - Which are some of the very steps to take here, and why in that order? - How do you manage the potential revenue gap that may take place in a transition period? - What changes does this require to a team and org structure that previously was sales-led? - What effects does it have on revenue predictability? These are some of the many questions we address with Bas. Please tune in to hear how Bas successfully executed this transition and now operating a fully inbound-led business, sharing his learnings along the way.