In this episode, we speak with Helena Tivell, VP of People, Kognity, the all-in-one digital teaching and learning platform - with interactive content, analytics, and assessment support. We talked with Helana about the importance of continuously developing the leaders of your organization. In particular, we looked into some of the methods she uses to develop and upskill her leaders and why it matters: - What is the responsibility of a VP of People role? - How do you further develop and enhance...

In this episode, we speak with Daan Assen, Founder, SwipeGuide, the platform that empowers frontline teams to connect knowledge, collaboratively solve problems, and continuously improve processes to ensure sustainable production patterns. We talked with Daan about selling to some of the world's largest organizations and the role of the Pilot project in such a sales process! In particular, we are looking into the methods to secure and deliver a successful Pilot project that roles over to a...

In this episode, we speak with Bas van Wijk, VP Commercial Operations, AskCody, the Meeting Management Platform for Microsoft that's driving meeting efficiency through an intelligent Meeting Management and Resource scheduling Platform, and has helped shape the relationship between real estate, organizations, and technology at more than 2500 offices globally. We talked with Bas about getting your inbound lead engine going! In particular, we are looking into the process of some of the early...

In this episode, we speak with Ingrid Bonde Akerlind, Principal, Oxx, a specialist SaaS investor, who provides each entrepreneur with a support system of unique specialist expertise and network, and a culture of unfaltering partnership and absolute conviction. The firm’s strategy is built around the concept of “Go-To-Market Fit” (GTMF), developing a structure for thinking about how to build a repeatable, sustainable growth engine that accelerates and propels the growth of SaaS companies. We...

In this episode, we speak with Markus Ståhlberg, CEO & Co-Founder, N.Rich, the Account-based GTM Platform best suited for fast-growing mid-market and enterprise companies. It's been recognized in the 2023 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms report and is the only provider Headquartered in Europe. We talked with Markus about how to approach a market where you are up against competition that has more funding, bigger teams, and greater spending! In particular, we...

In this episode, we speak with Vincent Jong, VP Product, Dealfront, the Go-to-Market Platform giving sales and marketing teams the data, applications, and insights they need to win any European market.  We talked with Vincent about how you can approach a PLG motion, from a product and commercial perspective! In particular, we are looking into a step-by-step approach: - How shall a PLG approach be combined with the humans in the Go-to-Market - What type of small experiments can be leveraged to...

In this episode, we speak with Janus Klok Matthesen, Co-founder and CTO, Pixelz, the post-production software for global brands, retailers, and photo studios, having retouched more than 55 million product images and counting.  We talked with Janus about the entrance of AI into the day-to-day work tasks! In particular, we are looking into how AI will change the role of the engineering teams going forward: - What is the role of the Engineer in the AI future? - Who does what, person vs...

Martin Lidgard, Founder & CEO, Web Manuals, the All-in-One Document Management System For Aviation Professionals that has bootstrapped past 10m Euro in ARR and continues to grow fast globally. We talked with Martin about empowering team members! In particular, we are looking into the methods of how you can include, enable, and empower younger talent to run key strategic projects with success, and what that does to the culture of the business: - It all starts with onboarding, how do you do...

In this episode, we speak with Nathan Latka, CEO, Founderpath, who helps founders get capital without having to raise equity. Founders connect their bank accounts, customer information, and other data to get a credit score. Based on this credit score, Founderpath lends the company money. We talked with Nathan about his journey in SaaS, about non-dilutive capital, when he is running for President of the United States of America, and much more! Here are some of the topics addressed: - Lessons...

In this episode, we speak with Liza Collin, Product Director, Visma, the group behind mission-critical business software for a more efficient and resilient society. With 15,000 employees, 1,700,000 private and public sector customers across Europe and Latin America, and a net revenue of €2,000+ million this is a giant in the SaaS space. We talked with Liza about Using the rule of 78 to calculate delayed GTM impact, and how to avoid GTM delays! In particular, we are looking into the financial...

In this episode, we speak with Niclas Lilja, Founder & CEO, Younium, the subscription management tool that integrates into your existing systems to streamline subscription management, invoicing/billing, financial reporting, and data insights. We talked with Niclas about how it is to take your SaaS to the US! In particular, we are looking into the good, bad, and the ugly that the first year of business in the US brings: - When is your SaaS business ready to establish a local presence in...

In this episode, we speak with Michael Versluis, CEO & Founder, Expansify, the GTM agency helping European SaaS companies to a successful market entry in the US. We talked with Michael about landing your first customer in the US when your home market is the EU! In particular, we are looking into some of the proven steps and actions required to be successful from his learnings taking his previous business to the US: - How did you identify the specific needs of the U.S. market for your SaaS...

In this episode, we speak with Mats Nyberg, CEO, Trippus Event Solutions, the event platform that enables organizers of events, conferences, trade fairs, and training courses to create websites and mobile applications for their events. We talked with Mats about what it takes for a SaaS company to build a successful events program! In particular, we are looking into the processes needed, and the resources required to be successful: - What are the key ingredients to be successful with your...

In this episode, we speak with Jesper Larsen, Partner Director, Voyado, the loyalty platform, Voyado unifies data and insights so marketers can understand their customers throughout the entire customer lifecycle.  We talked with Jesper about what it takes to build Partnerships & Alliances that drive real business value! In particular, we are looking into the dynamics of defining a partner program that is fundamentally aligned with the business's overall objective: - Which are the 3 main...

In this episode, we speak with Andrei Zinkevich, Co-Founder, FullFunnel, the famous ABM and full-funnel marketing consulting agency that helps B2B tech companies with high ACV and long sales cycles elevate their Marketing and Sales efforts. We talked with Andrei about why the SDR model as we know it is dead, and what the future of prospecting must look like to be successful. Some of the questions covered are: - What is the old SDR Model, and why is it a thing of the past? - What is ABSR-...

In this episode, we speak with Cedric Notz, CEO & Founder of Float, a Capital-as-a-Service, that offers non-dilutive growth funding to European SaaS and other subscription businesses. They have 100m Euro to deploy in the coming years and you can get loans up to 70% of your ARR. We talked with Cedric about what Revenue Based Funding is and why it's become so popular at late. Some of the questions covered are: - What is Revenue-Based Funding? - How does this differ from other funding...

In this episode, we speak with Martin Geier, VP EMEA Sales, Miro, the visual workspace for innovation that enables distributed teams to create the next big thing. Over 60 million people and 99% of the Fortune 100 rely on Miro throughout the innovation lifecycle to clarify complex ideas, center customer needs, and deliver products and services faster We talked with Martin about Miro's choice to move from a pure PLG motion to also add a Sales motion on top. In particular, we are looking into...

In this episode, we speak with Rick van Esch, Managing Director, Sinch Engage, the Customer Communications Cloud that helps businesses deliver unified, personalized experiences no matter the channels they use. Over 150,000 businesses, including 8 of the 10 largest tech companies in the world, rely on Sinch for their customer communication needs. We talked with Rick about how his company was acquired by Sinch back in the day and how he as a member of the Sinch team has gone on to do several...

In this episode, we speak with Gustav Westman, CEO, Brightbid, an AdTech company creating results on Paid Search Ads with AI and automation We talked with Gustav about how he started his SaaS by first selling 3rd party SaaS solutions, to collect marketing intelligence and validate the need before building his platform. Some of the questions covered were: - How do you bring in 3rd party tools to resell? - What data points are you looking to collect feedback on? - When do you know it is better...

In this episode, we speak with Ramli John, Author of "Product-Led Onboarding” We talked with Ramli about why Product-Led Onboarding is important for many B2B SaaS Companies. Some of the questions covered were: - What is Product-Led Onboarding? - When does it start (outside / inside product)? - What are typical components? - How do you measure success?  - How does Product-Led Onboarding evolve when companies evolve - What are some areas where you see a lot of SaaS companies fail with their...

In this episode, we speak with Ferdinand Goetzen, CEO, Reveall, the product management platform that helps teams create better alignment between their product strategy and operations. We talked with Ferdinand about what it feels like to sell an early-stage SaaS startup. We are particularly looking into the steps leading to this decision and the emotional aspect of them: - What are the real driving factors to sell a business?- How do you know when the timing is right?- How do you prepare the...

In this episode, we speak with Rob van den Heuvel, CEO, Sendcloud, the all-in-one shipping platform that helps online retailers save time on shipping and at the same time increase conversion by optimizing their checkout, offering branded tracking and a seamless return process for both businesses and consumers. We talked with Rob about the process of transforming from a growth-first mindset to a profitability and growth mindset. We are particularly looking into the steps and decisions needed...

In this episode, we speak with Robin Daniels, Chief Business & Product Officer, LMS365, the cloud-based learning platform built into Microsoft 365 with millions of users in 60+ countries globally. We talked with Robin about what it takes for a SaaS organization to attract top talent. We are particularly looking into the role of the leadership, and what you as a leader can do to become the most attractive employer: - What is top talent looking for today?- What key leadership qualities are...

In this episode, we speak with Riika Söderlund, CMO, Katana, the platform that optimizes inventory levels and manages all your sales channels with cloud inventory software that tracks it all and more in real-time. We talked with Riika about how a CMO should plan her marketing budget for 2024. We are particularly looking into how the structure of the budget shall look: - What's the guiding principle for setting the 2024 marketing budget in B2B SaaS?- What are the main changes in your 2024...