In this episode, we speak with Erwin van der Vlist, Founder of Speakap, the employee experience platform that improves communication, facilitates better onboarding and learning experiences, and helps you take meaningful action on employee feedback to improve productivity, coordination, and engagement. We talked with Erwin about the expansion and success of Speakap in the US, particularly looking into how they had to pivot their initial market entry, absorb the lessons learned, and eventually find the key growth levers to win in the US. Here are some of the questions we addressed:  - What is the role of a founder in the US expansion? - What are the reasons why your initial attempt at US expansion might not work out as planned? - What signs and KPIs indicate it's time to invest in a full-scale local revenue team? - Which converting channels are best to leverage to build top-of-funnel pipe as a newcomer to the States? - How do you build external customer trust during the early phase? These are some of the many questions we address with Erwin. Please tune in to learn more about his journey to the US, and all the steps taken to establish a fast and profitable operation over there!