EPISODE SUMMARY In a world dominated by social media giants like Meta’s Facebook and Instagram, a new player has emerged on the advertising scene, promising untapped potential and unprecedented opportunities for software business growth. Enter Xvertising – the launch of Twitter ads, a platform often overlooked yet brimming with potential for those willing to seize it. In this episode of Scale Your SaaS, Chris Orzechowski, CEO and founder of West Egg “Xvertising” Agency, shed light on the transformative power of X ads with host and B2B SaaS Sales Coach Matt Wolach. With over two years of experience navigating the nuances of Twitter advertising, Chris's insights offer a roadmap for SaaS businesses seeking to harness the full potential of this emerging platform.  PODCAST-AT-A-GLANCE Podcast: Scale Your SaaS with Matt Wolach Episode: Episode No. 312, “How to Win with Twitter Ads - with Chris Orzechowski” Guest: Chris Orzechowski, CEO & Founder at West Egg "Xvertising" Agency Host: Matt Wolach, a B2B SaaS Sales Coach, Entrepreneur, and Investor Sponsored by: Leadfeeder TOP TIPS FROM THIS EPISODE Cracking the Code of XvertisingEmbracing the OpportunityOvercoming HurdlesCharting the Course Forward EPISODE HIGHLIGHTS The Genesis of XvertisingUnveiling the Potential TOP QUOTES Chris Orzechowski [07:11] "No one was talking about it. So I started playing with my own money and running ads to my own campaigns for my own products and services and things. And they were actually worked pretty well." [10:52] "That's like saying Facebook Ads work. That's like saying, direct mail doesn't work. Like it works for some people who figure out how to make it work." [21:52] "Your job as a founder as a marketer, CMO, Director of marketing, whatever it is to identify what those hooks are that get people's attention, move them action, and then amplify those." Matt Wolach [09:56] "X ads offer a unique opportunity for brands to reach a wider audience. Early Adopters may gain a competitive edge." [20:02] "It is something that's ripe for opportunity right now. I think it is like the early days of Facebook ads." LEARN MORE To learn more about West Egg Agency, visit: https://westegg.agency/  You can also find Chris Orzechowski on LinkedIn: https://www.linkedin.com/in/chris-orzechowski-b5531823a/  For more about how Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com. Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial: https://www.leadfeeder.com/  Get even more tips by following Matt elsewhere: Sales Tips LinkedIn Twitter Instagram