The Power of Authenticity: Building Trust in Your Brand with Lenya McGrath
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Description
In this podcast, John Golden of Sales POP Online Sales Magazine and Pipeline CRM, along with marketing leader Lenya McGrath, highlight the vital role of authenticity and alignment in branding. They stress the importance of brands connecting with customers through core beliefs, cautioning against inauthenticity. The discussion includes challenges of aligning modern, possibly virtual organizations, and the CEO's role in driving alignment. They also touch on the impact of COVID-19 on people's alignment with organizations.
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