In this podcast episode, John Golden from Sales POP Online Sales Magazine and Pipeline CRM interviews Scott Grates, a forward-thinking entrepreneur from central New York. They delve into the vital role of relationship marketing in scaling small businesses. Scott elaborates on how relationship marketing prioritizes nurturing connections and seeking introductions over traditional referrals, underscoring the human touch in a digitally distracted era. He emphasizes the importance of consistency in building trust and delivering value to key relationships. Additionally, Scott discusses his upcoming book, "Referrals Done Right," which provides valuable insights on creating successful referral programs for small businesses.