Chef-turn-broadcasters-turn-farmers are super passionate about bringing the connection to eaters about where their food comes from, but there's a unique skill in going down a wormhole on the topic of soil and communicating the benefits of it in a way that everyday people can understand. Matthew Evans, renowned in Australia for his TV series 'Gourmet Farmer', was a chef by trade and then a restaurant reviewer for the likes of the Sydney Morning Herald before heading to their own farm in Tasmanian to grow their own to find out why certain food tastes better. He persisted when his publisher was unsure of his desire to not write yet another cookbook, but a hymn to the soil. His research for the book explains how healthy soil is connected to our human physiology's ability to instinctively know what food is more nutrient-dense, as it's naturally more flavoursome. Sarah & Matthew catch up at a recent event at Greystone Wines to discuss how close technology is a way for consumers to be able to do the same thing through an app on their phone. Matthew explains this will be a game-changer for food purchasing based on what's both more pleasurable to eat and healthier. Could the time for New Zealand farmers & growers who focus on soil health be rewarded just around the corner? This event was hosted by Eat New Zealand and Quorum Sense. Links to learn more: SOIL by Matthew Evans (Buy the Book) Fat Pig Farm - Tasmania