“You need to stay in touch with every single one of your customers on a regular basis. Like friend him on Facebook, friend him on Twitter, on Instagram, just like, literally stay, stay on top of them.“ -Steve Larosiliere Exploring New Horizons: In today's segment, we had the privilege of conversing with Carrie, a seasoned artisan who shared her journey navigating the evolving landscape of marketing and business in the woodworking industry. Carrie shed light on the challenges she faced, particularly amidst economic shifts, and sought advice on how to adapt her strategies effectively. Embracing Authentic Connections: One aspect that resonated throughout our discussion was Carrie's commitment to cultivating meaningful relationships, both in business and personal life. Recognizing the significance of authenticity and genuine connections, she emphasized the value of staying in touch with customers and fostering a sense of community around her brand. Crafting a Personal Brand: As we delved deeper into Carrie's aspirations, it became evident that she possessed a unique identity as a woman entrepreneur in the woodworking realm. With a rich tapestry of experiences and a steadfast dedication to her craft, Carrie was encouraged to lean into her personal brand, showcasing her expertise and vision to a broader audience. Harnessing the Power of Media: An integral part of Carrie's journey involved harnessing the power of media to amplify her message and showcase her craftsmanship. From engaging social media content to captivating visual storytelling, Carrie recognized the importance of leveraging various platforms to reach her audience effectively. Building a Thriving Community: Central to Carrie's vision was the concept of building a thriving community around her brand. By nurturing relationships with customers, embracing her role as a mentor, and championing inclusivity within the woodworking industry, Carrie aimed to create a supportive ecosystem where artisans could thrive. Charting a Course for Success: In concluding our conversation, Carrie expressed her gratitude for the insights shared and outlined her plans for the future. With a renewed sense of purpose and a commitment to authenticity, she embarked on a journey to elevate her brand and inspire fellow artisans in the woodworking community. Join the Movement: If you're a woodworker, furniture maker, or enthusiast looking to connect with like-minded individuals and propel your business to new heights, consider joining the Woodpreneur Network. Together, let's build extraordinary businesses and celebrate the artistry of woodworking. “I'm just telling you that, like, literally leaning into woman owned entrepreneurs, you should be speaking to other entrepreneurs you like, you need to be on stage. You need to be putting your thoughts and opinions out there.” -Steve Larosiliere Want to get in touch with Steve Larosiliere? Contact him through: Instagram: https://www.instagram.com/thelarosiliere/?hl=en WoodpreneurNetwork Instagram: https://www.instagram.com/woodpreneurnetwork/ LinkedIn: https://www.linkedin.com/in/stevelarosiliere/ Acres of Timber Website: https://www.acresoftimber.com/ Stoked Website: https://www.stoked.org/ YouTube: https://www.youtube.com/c/SteveLarosiliere WoodpreneurNetwork YouTube: https://www.youtube.com/@woodpreneurnetwork Facebook: https://www.facebook.com/stevelarosiliere1/