"The best way for you to do that is to tell more stories. Optimize your bio and post more frequently. You could even revisit your old posts and turn them into videos. Essentially, you just need to post more videos." Steve Larosiliere Welcome to a brand-new episode of the Woodpreneur Podcast. In this episode, I’m going to help you unlock growth for your wood business. In the fast-paced world of marketing and business, finding the right advice can often feel like searching for a needle in a haystack. But what if I told you that sometimes, the most invaluable insights come from unexpected places? Steve Larosiliere's insights provide a roadmap for the growth and prosperity of your woodworking business. By following these steps, you'll be on your way to attracting and serving the right clientele, ensuring the long-term success of your business. It's time to hear the complete story now! Embracing Imperfection: The Power of Unveiling the Process David from Amelia Cabinet Company deals with a dilemma that many artisans face: the reluctance to share unfinished work. With a commitment to high-end craftsmanship, he often finds himself hesitant to showcase his projects until they're near perfection. However, Steve offers a different perspective—one that emphasizes the value of transparency and storytelling. They urge David to embrace the journey, to document the process, and to share the stories behind each creation. Instagram as a Platform for Connection and Growth Instagram, often hailed as a powerful marketing tool, serves as a double-edged sword for David. While he acknowledges its potential to attract clients and foster connections, he grapples with the frequency and content of his posts. Steve advocates for a more consistent and narrative-driven approach. By sharing daily stories and highlighting the behind-the-scenes moments, David can deepen his engagement with his audience and amplify his brand's presence. The Impact of Storytelling on Client Relationships The conversation delves deeper into the significance of storytelling in building client relationships. Steve emphasizes the emotional resonance of narratives and the potential to convert leads into loyal patrons. By infusing his brand with personal anecdotes, family legacies, and philanthropic endeavors, David can create a compelling narrative that transcends mere transactions. His clients aren't just purchasing cabinets; they're investing in a legacy, supporting a cause, and becoming part of a community. Honoring Heritage: From Branding to Giving Back Central to David's journey is the legacy of his sister, Amelia, whose name adorns his company. While initially hesitant to capitalize on her memory for commercial gain, David's mentor reframes it as a tribute to her legacy. By amplifying the brand with Amelia's name and integrating her story into its fabric, David can honor her memory while propelling his business forward. Moreover, by aligning his company with charitable initiatives close to his heart, David can imbue his work with a sense of purpose and impact. Charting a New Course: Post-Podcast Reflections As the podcast draws to a close, David reflects on the transformative insights he's gained. Inspired by Steve’s guidance, he envisions a future where Amelia Cabinet Company isn't just a purveyor of fine craftsmanship but a beacon of storytelling and community engagement. From over-branded hoodies to heartfelt narratives, Contact Steve through: Instagram: https://www.instagram.com/thelarosiliere/ Woodpreneur Network IG: https://www.instagram.com/woodpreneurnetwork LinkedIn: https://www.linkedin.com/in/stevelarosiliere/ Acres of Timber Website: https://www.acresoftimber.com/ Stoked Website: https://www.stoked.org/ YouTube: https://www.youtube.com/c/SteveLarosiliere Facebook: https://www.facebook.com/stevelarosiliere1/ Woodpreneurlife Website: https://www.woodpreneurlife.com/