In this episode, Steve Larosiliere interviews Jack Forsberg, a carpenter, cabinet maker, and designer. Jack shares his journey in the woodworking business and how he evolved from furniture making to specializing in historical renovation. He also discusses the Rust Fest, an annual community gathering he organizes, and the importance of social media in connecting with like-minded individuals. Jack emphasizes the need for entrepreneurs to assess their goals and determine if they are more inclined to be artists or entrepreneurs. He advises entrepreneurs to move up during recessions and stay true to their values. Takeaways - Specialize in a niche and focus on high-quality work to stand out in the market. - Assess your goals and determine if you are more inclined towards being an artist or an entrepreneur. - During recessions, move up and offer value instead of lowering prices. - Use social media to connect with like-minded individuals and showcase your work. - Continuously adapt and adjust your business model to stay relevant and successful. Chapters - 00:00 Introduction and Background - 00:22 Jack's Business and Specialization - 04:17 Early Years and Starting the Business - 05:32 The Rust Fest and Community Gathering - 21:53 Advice for Entrepreneurs - 28:22 Assessing Goals and Moving Forward Join our Paid Community at WoodpreneurNetwork.com Connect with Jack at:  https://www.instagram.com/jackenglishmachines/ https://jforsberg.ca