In this episode, Steve Larosiliere interviews Jake Frampton. Jake shares his journey from corporate HR to starting his own remodelling business. Discovering his passion for project management and hands-on work, he was inspired to leap the COVID-19 pandemic. Jake emphasizes the role of social media, especially Instagram, in growing his business and connecting with designers and architects. He highlights the importance of showcasing the people behind the business and building a personal brand. Jake discusses the challenges of managing a growing team and large projects, and how therapy has helped him find balance and fulfillment. The conversation touches on empathy, intentionality, and conveying value in business. Steve advises on increasing perceived value through storytelling, clear processes, and testimonials, and suggests creating content to educate and engage customers. Takeaways The COVID-19 pandemic can inspire starting your own business and pursuing your passion.Instagram is a powerful tool for growing your business and connecting with clients and industry professionals.Showcasing the people behind your business and building a personal brand can attract clients.Effective project management and team empowerment can help manage growth and large projects.Prioritizing mental health and seeking therapy can improve work-life balance and personal growth.Empathy leads to better decision-making and intentional actions.Conveying value to clients is crucial for business success.Storytelling, clear processes, and testimonials increase perceived value.Creating videos and photos can educate and engage customers. Chapters 00:00 - Introduction and Jake Frampton's Origin Story  07:58 - Harnessing the Power of Social Media for Business Growth  15:04 - Challenges and Rewards of Managing a Growing Business Join our Paid Community at http://WoodpreneurNetwork.com Connect with JAKE at: https://www.instagram.com/frampton.remodeling/