In this episode, Steve Larosiliere interviews Steve Yi, founder of SpeTools. Steve shares his journey of starting the company and creating woodworking tools to meet customer demands. The company started on Amazon in 2006 and quickly gained popularity. Steve discusses the challenges they faced in developing new products and the importance of customer feedback. He also mentions their focus on CNC tools for woodworking and their plans to expand their product range. Steve highlights the satisfaction he gets from solving problems for woodworkers and the excitement of identifying new opportunities in the market. Takeaways SpeTools started on Amazon in 2006 and quickly gained popularity by offering affordable woodworking tools that met customer demands.The company focuses on developing CNC tools for woodworking and plans to expand its product range to include jigs and gauges.Customer feedback plays a crucial role in product development, and SpeTools actively listens to customer needs and preferences.Steve Yi finds satisfaction in solving problems for woodworkers and is excited about identifying new market opportunities. Chapters 00:00 - Introduction and Starting SpeTools on Amazon 06:42 - Listening to Customers: The Key to Product Development Join our Paid Community at http://WoodpreneurNetwork.com Connect with STEVE at: https://www.instagram.com/spetool_cnc/?hl=en https://spetools.com