In this episode, I had a fascinating conversation with Charles Conn about his book ‘The Imperfectionists: Strategic Mindsets for Uncertain Times’. We talked about a range of topics including, why successful small businesses need to step into risk, why you need to be imperfect and step into risk, why we need to be thinking of future generations, how to use visual storytelling to evoke powerful emotions in your audience, why you need perspective and curiosity to achieve success, why you need to experiment in business, how leaders can inject more curiosity into their businesses, why you need to lean into risk, why businesses need to put purpose ahead of profit, why small businesses need to stand for something important that is bigger than you, and so much more.... About Charles Today, I am delighted to introduce Charles Conn. Before co-founding Monograph Capital, Charles was CEO of Oxford Sciences Innovation, a £600m deep science venture firm formed in partnership with Oxford University. Charles is a technology entrepreneur and former public company CEO (Ticketmaster, Citysearch, Match.com). He serves on the board of Patagonia and was previously CEO of the Rhodes Trust in Oxford.  Before that he was senior advisor to the Gordon & Betty Moore Foundation in San Francisco.  He began his career at McKinsey & Company, where he was a Partner.  Charles is a best-selling author on problem solving and is a member of The Nature Conservancy’s European Council for Global Conservation. Contact Charles LinkedIn: https://www.linkedin.com/in/charles-conn-5008904/?originalSubdomain=uk Buy the book: The Imperfectionists: Strategic Mindsets for Uncertain Times About the Host, Brendan McGurgan Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Contact Brendan McGurgan or Simple Scaling: Buy the Simple Scaling Book: Simple Scaling: 10 Proven Principles to 10x Your Business Contact Simple Scaling: https://linktr.ee/simplescaling