In this episode, I had a fascinating conversation with Myriam Sidibe, businesswoman, speaker and author. We talked about a range of topics including, how to lock down business success with purpose, the truth about the importance of creating a social mission, why marketing is insanely powerful, the one business tip that will give you a better perspective, the beautiful power of profits, why businesses should focus on aligning business goals first, why SDG is important for businesses, why you need SDG's to create an excellent business model, how to be purposeful, profitable, and successful, how to lock down business success with purpose, the remarkable results of good partnerships for businesses and so much more… About Myriam Myriam, an expert in public-private health partnerships, has spent 20 years advocating for transparency and sustainability in 20 countries across Asia and Africa. In her 15-year stint at Unilever, she led a handwashing movement that reached a billion people and conceived Global Handwashing Day. Her popular TED Talk on handwashing has over a million views. A resident of Kenya and originally from Mali, she holds degrees in Public Health, Water and Waste Engineering, and Agricultural and Environmental Engineering from prestigious institutions. Currently a senior fellow at Harvard Kennedy School's Mossavar Rahmani Centre, she also serves on the boards of WaterAid and the Kilimanjaro Blind Trust. Contact Myriam: Website: https://myriamsidibe.com/ LinkedIn: https://www.linkedin.com/in/myriam-sidib%C3%A9-she-her-2516254/ About the Host, Brendan McGurgan Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Contact Brendan McGurgan or Simple Scaling: Buy the Simple Scaling Book: Simple Scaling: 10 Proven Principles to 10x Your Business  Contact Simple Scaling: https://linktr.ee/simplescaling