In today’s episode I chat with Vincent Stanley, Director of Philosophy at Patagonia, Inc. In today’s conversation we talk about, why people are excited by fearless businesses with a purpose, you need to lead change and do it, why you need a product that is useful and sustainable and make your business influence climate change, why you need a great product that minimises environmental impact, two things businesses need to be sustainable and scale your business why you need to be authentic to succeed in business, why purpose and grit will help you save the planet, why Patagonia challenges the word sustainability and how nature helps us learn and more… About Vincent Stanley Today, I am chatting with Vincent Stanley, a pioneer who helped shape Patagonia from its very start. Co-founder of ‘Our Footprint’, in-house philosopher, and co-author alongside Yvon Chouinard of 'The Responsible Company' series, Vincent's influence has spanned five decades. He's not just a thought leader; he's a resident fellow at Yale's Centre for Business and Environment, embodying sustainable business practices. With a rich history at Patagonia, including executive roles and the development of impactful initiatives like the Footprint Chronicles, Common Threads Partnership, and Patagonia Books, Vincent currently serves as the company’s Director of Patagonia Philosophy. Beyond business, he's a poet whose work has graced 'Best American Poetry,' adding a creative touch to his multifaceted journey. Contact Vincent Website: [email protected] Patagonia website: www.patagonia.com Buy the book: The Future of the Responsible Company: What We've Learned from Patagonia's First 50 Years About the Host, Brendan McGurgan Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible.  Contact Brendan McGurgan or Simple Scaling: Buy the Simple Scaling Book: Simple Scaling: 10 Proven Principles to 10x Your Business Contact Simple Scaling: https://linktr.ee/simplescaling