In this episode, I had a fascinating conversation with Alex Osterwalder Founder & CEO Strategyzer, Visiting Professor IMD. We talked about a range of topics including; How to do innovation the right way How to avoid dying as an efficient business The biggest mistakes you make in entrepreneurship and innovation What is a value proposition and why you need one Why you need to define your own success Why you need artificial intelligence for business growth How to get the most out of artificial intelligence Why you need a breakthrough coach The one thing that leads to the death of innovation How you can create real value for your customers Why you need to develop recurring revenue streams for success Why you need to go fast to be innovative in business Why you need to stop asking customers for solutions Why you need to kill ideas that don't work fast Why businesses need AI technology to drive down costs Why you need to understand customer pains and gains About Alex  Alexander Osterwalder is ranked No. 4 on the Thinkers50 global list of management thinkers. He's the genius behind the Business Model Canvas, co-created with Yves Pigneur, and tools now used by millions globally. As co-founder of Strategyzer, he aids giants like Colgate-Palmolive and MasterCard to boost their innovation strategies. Beyond his advisory role, he's penned bestsellers such as Business Model Generation and Value Proposition Design. And for our younger listeners, he's even crafted a comic, Biz4Kids. Alexander. Contact Alex Osterwalder: Website: https://www.strategyzer.com/ Library: https://www.strategyzer.com/library Instagram: https://www.instagram.com/alexosterwalder/ About the Host, Brendan McGurgan Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Contact Brendan McGurgan or Simple Scaling: Buy the Simple Scaling Book: Simple Scaling: 10 Proven Principles to 10x Your Business  Contact Simple Scaling: https://linktr.ee/simplescaling