In this episode, I had a fascinating conversation with Adam Coffey, CEO, Board Member, CEO Coach, #1 Best Selling Author (x3), Global Educator, Top 1% Speaker & US Army Veteran. We talked about a range of topics including, the top three rules you need to know for success in business, the different types of private equity firms you need to know, why you need to know the 30, 20, 10 rule, things you need to know when choosing a private equity partner, how to increase your profits for success, why you need to know how money works, why businesses do not need to fear private equity, how to plan for success when working with private equity, how to build a successful business, the power of private equity creating successful businesses, the truth about fired CEOs that you need to know, what you need to know about partnering with private equity, why success in business leads to self-limiting beliefs, how to maximise private equity partnerships for wealth creation and so much more… About Adam Joining us today is Adam Coffey, a veteran in CEO advisory and leadership. Adam's background is impressive, spanning from his early days in the U.S. Army to leading roles at GE and his significant impact in the private equity world. Adam started his career journey with just $150 and a strong military discipline. He carried these leadership skills over to the business sector, becoming the president and CEO of three major private-equity-backed service companies, achieving 58 acquisitions and numerous successful business exits. He's also a bestselling author, with books like 'The Private Equity Playbook' and 'The Exit Strategy Playbook' that serve as essential guides for anyone in the business sphere. Beyond writing, Adam dedicates time to teaching executive MBA students at UCLA Anderson, sharing his knowledge with future business leaders. Contact Adam: Website: https://adamecoffey.com   LinkedIn: https://www.linkedin.com/in/adamecoffey/   About the Host, Brendan McGurgan Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Contact Brendan McGurgan or Simple Scaling: Buy the Simple Scaling Book: Simple Scaling: 10 Proven Principles to 10x Your Business Contact Simple Scaling: https://linktr.ee/simplescaling