In this special episode, I had the unique opportunity to switch roles from being the host to becoming the guest on the "Best of Belfast" podcast, wonderfully hosted by Matthew Thompson. We discussed the nuances of Scaling, the journey of Personal Transformation, and the importance of Keeping Score of the Things That Matter. We also talked about why you are the reason that your business isn't scaling, why you need to explore the full potential of your people, what you need to know to unlock the potential of your children, the importance of a growth mindset when scaling a business, why you need a vision for your personal life and to scale your business successfully and why you need to listen to your children and overcome self limiting beliefs. About Brendan Throughout his career, Brendan has been at the forefront of scaling businesses, notably leading CDE Group for 17 years, 12 as CEO, to achieve 25x revenue growth and establish it as an industry leader. Under his leadership, CDE Group hit nearly £500m in cumulative revenue and £50m in profit, expanding from 15 to 700 employees across six continents and exporting to over 100 countries. In 2020, Brendan co-founded Simple Scaling, co-authoring the Amazon Best-Seller, "Simple Scaling: 10 Proven Principles to 10x Your Business," praised for its solid advice for business leaders.   Brendan received the UK Young Director and the overall UK Director of the Year awards from the Institute of Directors in 2016. Beyond work, he's passionate about sports and became a Wim Hof Method Instructor in 2021, a practice he enjoys daily. About Best of Belfast The "Best of Belfast" podcast is hosted by Matthew Thompson is a celebrated platform that shines a light on Northern Ireland's remarkable landscape and its extraordinary people narrating both the well-known and hidden stories of our community's heroes. From Oscar-winning directors and innovative Silicon Valley CEOs to local heroes and artisanal craftsmen, the podcast prides itself on sharing both renowned and untold stories. Broadcasting every Monday morning, it offers listeners insights and experiences, highlighting the extraordinary within the ordinary. With over 100 episodes to its name, "Best of Belfast" continues to captivate and inspire its audience, proving itself a seminal voice in celebrating Northern Irish culture and achievement. Contact Brendan: https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ Contact Simple Scaling: https://linktr.ee/simplescaling Check out Best of Belfast podcast: https://bestofbelfast.org/northern-ireland-podcast Contact Matthew Thompson: https://www.linkedin.com/in/matthew-thompson-4a7982232/