In today's episode of ScaleX Insider,  we uncover the inspiring journey of Eoin Cluskey, Managing Director of Bread 41, a renowned artisan bakery in Dublin. Eoin's journey with Bread 41 and the ScaleX Accelerator reveals a story of determination and innovation. We explore how partnering for success has been crucial in the Bread 41 journey, and how Eoin transitioned from a carpenter to a culinary maverick, discovering his true passion along the way. We also discuss the power of community in scaling success, as well as Bread 41's commitment to sustainability, exemplified by their decision to ditch coffee cups for a greener tomorrow. Eoin opens up about overcoming dyslexia, breaking the silence on a challenge that many face. The conversation also delves into the power of food marketing and the lessons learned from the 24-hour life of a failed bakery. Throughout, Eoin emphasises the importance of honest communication, which has been a cornerstone of his success. About Eoin: From his formative years spent in a bakery with his Nana to the founding of Bread 41, Eoin's commitment to tradition and authenticity shines through every loaf of bread.Growing up in a bakery steeped in tradition, Eoin Cluskey's passion for real bread runs deep. With Bread 41, he's not just baking bread; he's creating a movement towards sustainable, locally-sourced ingredients and zero waste. As a qualified FutureFood 'Climate Shaper' and a participant in the ScaleX Accelerator program, Eoin has leveraged his experiences to propel Bread 41 to new heights of success. Join us as we delve into Eoin's vision for Bread 41, explore the impact of the ScaleX Accelerator program on his business, and discover the culture of authenticity and sustainability he's fostering along the way. Contact Eoin: Website: https://bread41.ie LinkedIn: https://www.linkedin.com/in/eoin-cluskey-breadnation/ About the Host, Brendan McGurgan Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Contact Brendan McGurgan or Simple Scaling: Buy the Simple Scaling Book: Simple Scaling: 10 Proven Principles to 10x Your Business  https://www.amazon.co.uk/Simple-Scali... Contact Simple Scaling: https://linktr.ee/simplescaling