From the mediaX Seminar, Science Storytelling & the Power of Participation; Kendall Haven explains four major concepts from his “Story Influence Theory” that can be applied to actual corporate communication challenges: engagement, attention, transportation, relevance and influence. From...
Published 03/30/15
From the mediaX Seminar, Science Storytelling & the Power of Participation; Kendall Haven explains four major concepts from his “Story Influence Theory” that can be applied to actual corporate communication challenges: engagement, attention, transportation, relevance and influence. From...
Published 03/30/15