From the mediaX Seminar, Science Storytelling & the Power of Participation; Damon Centola discusses the impact of network “topology” – the graph-theoretic structure of social ties in a network – and “homophily” – the similarity or differences between connected members of a population – on...

From the mediaX Seminar, Science Storytelling & the Power of Participation; Kendall Haven explains four major concepts from his “Story Influence Theory” that can be applied to actual corporate communication challenges: engagement, attention, transportation, relevance and influence. From...

From the mediaX Seminar, Science Storytelling & the Power of Participation; Kendall Haven explains four major concepts from his “Story Influence Theory” that can be applied to actual corporate communication challenges: engagement, attention, transportation, relevance and influence. From...