Marketing Scoop’s current podcast season is coming to an end, and we’ll be taking a break for now. We hope you enjoyed these case study-based episodes with some of the top marketing guests in the world. Thanks to our loyal listeners, and be sure to check out semrush.com in the meantime! 

Today on the Marketing Scoop, we’re talking to Nathan Lomax, co-founder of E-commerce marketing agency Quickfire Digital.  In this episode, Nathan shares how he doubled the size of his business by doing one thing - rebranding. You’ll also learn the secrets of how Quickfire Digital generates thousands of leads each month, and why Nathan recommends focusing on agency partnerships instead of traditional lead generation through things like SEO or paid advertising.

In today’s episode of the Marketing Scoop, we’re talking to Shaina Weisinger, Founder and CEO of the done-for-you content strategy service Repurpose House.  You’ll hear how Repurpose House client Endless Events doubled their site traffic and tripled its site contacts without spending a dollar on advertising.  Plus, Shaina discusses the importance of getting that extra marketing mileage out of your pre-existing content.

Today on the Marketing Scoop, we’re talking to Gary Illyes, Webmaster Trends Analyst for Google, and ‘Chief of Sunshine and Happiness.’ Listen in as Gary explains how Google worked with Rakuten to help them leverage structured data to improve the user experience and more than double their traffic.  Plus, check out the listener Q&A session at the end of the episode. You don’t want to miss it! 

Today on the Marketing Scoop, we’re exploring conversational AI with Nestlé’s Orchid Bertelsen.  Listen in as Orchid discusses how Nestlé and Pandora teamed up on an alpha product to understand how consumers are interacting with voice technology while they're in their daily routines, and how brands can become an answer to consumer’s questions via conversational AI.

On this episode of the Marketing Scoop powered by SEMrush, we’re talking to Tim Natividad, Head of Advertising Sales and Performance Marketing at Roku, America’s number one streaming platform.  Listen in as Tim discusses the launch of Roku’s OneView Advertising Platform during COVID-19, and shares tips on how to leverage times of uncertainty to address fast-changing customer needs. 

Today on the Marketing Scoop Podcast, we’re talking to Prelini Udayan-Chiechi, VP of Marketing EMEA at Zendesk, about the success of the company’s new virtual morning show. Hear why the viewer figures for the Zendesk Morning Show are 35% higher, compared to 40 webinars ran during all of 2020. 

Today on the Marketing Scoop Podcast, we’re talking to Austin Rief, co-founder of Morning Brew, a daily email newsletter offering informative and digestible business news from Wall Street to Silicon Valley.  In this episode, you’ll hear how the Morning Brew team increased revenue by 5X in just one year, built a strong referral program, and grew to over 2 million newsletter subscribers.

Today on the Marketing Scoop Podcast, the talented Sabena Gupta, campaign lead for Alexa at Amazon and former Director of Brand Strategy & Marketing at The New York Times, joins us to discuss how to build a trustworthy brand. You’ll hear how Sabena helped formulate the award-winning New York Times marketing campaigns such as “The Truth Is Hard” and “The Truth Has A Voice,” which aired during the 2017 Oscars and Golden Globes, respectively. 

In the midst of a global pandemic, it’s safe to say the results from Microsoft Teams have been monumental with an increase of 1,260% growth in traffic (from Feb 20 to Apr 20’, source - SEMrush). The company recently set a new record of 4 billion meeting minutes in one day, along with a new high of 200 million meeting participants. Listen in as Kady Dundas, Senior Director of Product Marketing at Microsoft Teams, discusses what life at Microsoft has been like during this new normal.

In this episode of the Marketing Scoop, Garrett Mehrguth, CEO at Directive, a next-gen performance marketing agency for software companies, walks us through the eight actionable steps of how to create a go-to-market SEO strategy. You’ll also hear how to gain terrific ROI with a smaller budget by focusing on best segments, driving awareness, and capturing existing demand.  You don’t want to miss this game plan that’s sure to be effective during these turbulent times. Listen in. 

In today’s episode of the Marketing Scoop, you’ll hear how software company Atlassian used YouTube to grow their marketing funnel. By offering tutorials, best practices, and playbooks - and not gating the content - Atlassian educated its prospective and existing customers with great stories. So, instead of hiding content, they made it super accessible. Listen in as Claire Drumond, Content Strategy Lead at Atlassian, dives deeper into Altassian’s YouTube-centric strategy.

In today’s episode of Marketing Scoop, Amanda Milligan, Marketing Director at growth marketing agency Fractl, is diving into how they earned more than 900 unique backlinks for home improvement marketplace Porch in just one year. Plus, listen in as Amanda and Laura discuss the importance of continuing to develop content during a time of crisis.

Although the gaming industry is larger than films and music combined, very few of us are likely to put Fornite playing achievements on our CV. On this episode of Marketing Scoop, we’re talking to the man who changed this with a single campaign. Christoffer Lorang Dahl is the Digital Director at GK Nordic, Scandinavia’s largest communications agency.

Today on Marketing Scoop, we’re diving into the impact COVID-19 has had on eCommerce, consumer behavior, and the advertising landscape.  Elizabeth Marsten is the Senior Director of Strategic Marketplace Services, at Tinuiti, an agency that accelerates brand growth. Listen in as Elizabeth and Laura explore the new ‘normal’ reality that everyone is afraid to think about. 

In this episode of Marketing Scoop, we’re discussing how mobility services can fill in gaps during a global pandemic with Cameron Mullen, Head of Marketing for Spin, a shared electronic scooter service owned by the Ford Motor Company. 

Today, we’re spotlighting Greg Galant, co-founder and CEO, of Muck Rack, about the success of Muck Rack Trends - the latest research tool on Muck Rack which offers a universal look at what journalists are writing about.

Today we are spotlighting Eric Bogard, VP of Marketing at Arkadium - a creator of premium gaming content designed specifically for grown-up players worldwide. Eric shares how casual users can be converted into raging fans, simple ways to boost organic traffic, and we learn about the importance of online search visibility for your brand.

Today we are spotlighting Harry Sanders of StudioHawk, Australia’s premier SEO agency. Harry’s story is a fantastic journey of bootstrapping himself from nothing to the owner of a global marketing firm. At age 14 he was homeless and started working at SEO and now, at the age of 22, has scaled a million-dollar agency. We discovered much during our interview, covering what he looks for in hiring an SEO, who some of his inspirations are as well as whether SEO is the right choice in a time of...

This episode comes from JD Prater, Head of Product Marketing at Quora. JD is a regular speaker at conferences across the globe such as INBOUND, SaaStr, BrightonSEO, and SMX. 300+ million people come to Quora every month to prep, research, evaluate, ask for tips, and learn more about the world around them. But how can that help you? JD will highlight the benefits of Quora in his presentation: How marketers boost traffic with Quora as an additional marketing channel.

This episode comes from Angelica Ong, Global Digital Marketing and Communications Strategist & Social Media Manager, UNICEF. Angelica works on global digital marketing and social media communications at UNICEF’s Office of Innovation and is tasked with managing and overseeing digital content creation, social media, and digital marketing, globally. With experience in social media for social good, Angelica will cover Content/Social media/Digital marketing strategy that will tap into her work...

This episode comes from Blake Hutchison who is the CEO at Flippa.com and who has overhauled the way Flippa thinks about its sales and marketing operations with clear customer alignment. In this episode, Blake will share case studies showing the impact of content on conversion and share his ways for orienting your company this way, the talent required and tracking the effort. Watch the full episode here. 

This episode comes from Luis Navarrete Gómez, Head of Global Search Marketing at LEGO. Luis defines the strategy for search marketing activity in more than 140 markets for the iconic toy company and has more than 14 years' experience in Search Marketing with cross-functional expertise in technology, business management and leadership. Luis will give us his insights with the presentation on what agencies need to know about working with enterprise clients.

Today we are spotlighting Paul Cowan, CMO of FreshBooks. FreshBooks is the best cloud-based small business accounting software having served over 24 million people. Paul has over 15 years of experience in brand marketing, working in both large matrix corporations and small start-up environments. Paul shared a case study about how FreshBooks doubled their organic reach and increased sales after firing their agency.