Highlights the significance of having the right creative, with an emphasis on understanding where the creative fits within the marketing funnel and using psychology-based creative approaches. In this episode, Jordan West gets into the Facebook ad problems that many people are encountering. He shares his insights into the issues affecting Facebook ads in 2024 and outlines three key reasons why his company, Upgrowth Commerce, hasn't experienced the same challenges. Jordan also discusses a...

We explored the revolutionary power of digital humans, streaming avatars, and how they're transforming online sales interactions. Imagine an empathetic, personalized sales experience that's available 24/7. From product recommendations to instant guidance, these AI sales agents are the game-changer your brand needs. In this episode, Jordan West and Alain Denzler, CEO and founder of Get It AI, get into the world of AI sales agents. Alain sheds light on the cutting-edge technology of streaming...

Challenges facing agencies and brands in the e-commerce world. From the impact of app usage on website performance to the importance of ethical business practices, we explore the secrets to success. In this episode, Jordan West and Ben Sharf, co-founder of Platter, they get into the challenges and misalignments in the e-commerce industry, particularly in relation to app usage, pricing, and improving cost-effectiveness for brand owners. Ben shares his perspective on ethical agency practices...

The realization of what truly matters in life, highlighting the shift in priorities toward simplicity, spending time with family, and maintaining a strict sleep schedule to avoid burnout. In this episode, Jordan West and James Pieper brings us an eye-opening conversation. They dive deep into the topic of burnout and its impact on work habits and personal life. James shares his experiences in managing a successful ecommerce business, his journey from selling fabric online to building a...

Planning engaging and informative content, promoting the live stream, engaging with the audience, showcasing products naturally, avoiding being overly salesy, and offering exclusive deals are crucial for success on TikTok Live. In this episode, Jordan West shares his insights on the potential of TikTok live shopping and provides tips and best practices for effectively using this platform to engage with audiences and showcase products. Jordan brings his expertise to the forefront, offering...

Emphasizing the importance of investing in data integrity, developing a stable sales funnel, and using intelligent ads to counter the impact of market forces. In this episode, Jordan West and Charley T, founder of Disrupter School dig into the complexities of data integrity in marketing, the impact of customer lifetime value and customer loyalty, and the optimal ways to approach Facebook ads for sustainable growth. They explore the subtle nuances of performance marketing, unpacking the...

Impact of TikTok Shops, influencer marketing, and building high-converting storefronts from challenges of justifying budget to the evolution of software that automates influencer relationships. In this episode, Jordan West, Kenyon Brown, and Gary Garofalo are joined by CEOs from two leading companies, Loudcrowd and CreatorCommerce, as they discuss their innovative software solutions and the changing landscape of influencer marketing.  Listen and learn in this episode! Key takeaways from...

Strategic guidance for maximizing your event presence, emphasizing the need for intentional networking, goal-driven approaches, and the art of fostering meaningful connections.  In this episode, Jordan West and Chris George, Co-Founder and CEO of SubSummit take a deep dive into the resurgence of events and the pivotal role they play in business growth. Through their engaging discussion, they explore the value of face-to-face interactions, networking, and the power of intentional connections...

Concentrate on boosting sales for selected popular products through strategic ad campaigns, addressing potential influencer apprehensions and demonstrating market viability. In this episode, Jordan West discusses the ins and outs of TikTok Shop and how it will impact the ecommerce market in the near future. He delves into the challenges and opportunities of getting a brand onto TikTok Shop, emphasizing the importance of meticulous preparation and the avoidance of shortcuts.  Listen and...

Turning mountains of collected data into actionable steps for effective decision-making in the e-commerce space. From optimizing customer acquisition funnels to dissecting the complexities of multi-touch attribution. In this episode, Jordan West and JJ Reynolds, share valuable insights on actionable information, avoiding analysis paralysis, and the importance of centralizing data for strategic planning. The conversation also takes a personal turn, exploring the hobbies and interests of JJ,...

Optimizing towards brand-level metrics and customer lifetime value, and the pivot towards a unisex brand positioning based on customer feedback and insights. In this episode, Jordan West and Stephen Racano, Head of Growth at Geologie discuss the landscape of direct-to-consumer, omnichannel approach, and the potential solutions for their industry challenges. We learned about the importance of speed in agency partnerships, customer feedback driving brand evolution, and the value of TikTok...

Explore the dynamic strategies, game-changing tactics and groundbreaking insights for growth, including utilizing platforms like Facebook Groups, YouTube channels, and TikTok Shop. In this episode, Jordan West and Mina Elias shared about honing in on valuable content creation to revolutionize your agency's approach. They delve into the strategies that propelled Mina's Amazon agency to tremendous success. Discover how Mina's journey from MMA fighter to engineer to supplement brand creator...

Explore the untapped potential of TikTok shops with influencer seeding and UGC content. Unleash the power of compelling visuals and influencer-driven engagement to amplify your brand's presence. In this episode, Jordan West dove deep into the world of TikTok shops. Jordan shared invaluable insights into the nuts and bolts of TikTok shops, including eligibility, setup processes, common mistakes, and strategies for growth. He delved into the intensive work involved, the potential for brands,...

When selecting an agency, prioritize proven execution and strategy, and trust in your own expertise as a business owner. Look for agencies that focus on delivering execution and strategy, rather than just influence and relationships. In this episode, Jordan West dives into the topic of why agencies don't always live up to expectations. Drawing from his experience running an agency and working with diverse clients, Jordan sheds light on the systemic issues he perceives within the agency...

Insights on various promotion strategies including organic sharing across social platforms, utilizing email and SMS lists for re-engagement, exploring partnerships with other brands, and leveraging paid ads, especially video ads, for maximum impact. In this episode, Jordan West discusses a powerful strategy for running giveaways using a tool called King Sumo. He reveals how this strategy can lead to going viral, gaining new subscribers and followers, and driving incredible results. Jordan...

Get insights on building productive, peer-to-peer relationships with agencies, and practical strategies for achieving positive outcomes. In this episode, Jordan West discusses the ins and outs of working with an agency. He delves into the importance of effective communication, setting clear expectations, and avoiding toxic behaviors that can hinder the agency-client relationship. Drawing from personal experiences, Jordan emphasizes the need for self-reflection and accountability in fostering...

Explore strategies for implementing warranties, the value of back-end products, and the importance of good customer service.  In this episode, Jordan West and Mike Kaufman, Owner of ProTuff Products  shares his valuable insights on the power of warranties and guarantees in driving customer satisfaction and business growth. From extreme warranty offerings and product development strategies to the importance of efficient customer service and building trust. They also discuss the nuances of...

Explore the impact of company acquisition, the challenges of maintaining vision alignment, and the dynamic nature of advertising strategies. In this episode, Jordan West and Alex Back, discuss the fascinating journey of building an e-commerce business in the furniture industry. From early successes and missed opportunities to the complexities of choosing the right e-commerce platform and the importance of personalized customer experiences.  Listen and learn in this episode! Key...

Active engagement in TikTok shops and the significant impact it has on e-commerce and conversion rates for their business, highlighting the importance of adapting to new trends and technologies for business success. In this episode, Jordan West and Kelley Thornton, shares valuable insights into scaling their business into multiple eight figures. Kelley's journey from a side project in 2015 to the fully launched direct-to-consumer brand has led to remarkable growth, serving over 500,000...

The challenges and benefits of using 3PLs and omnichannel selling and the impact of new marketplaces like TikTok shops on e-commerce. In this episode, Jordan West and Pauline Shiu, share invaluable insights on efficient inventory management. From warehouse setup to the impact of operations on profitability. They explore the inefficiencies of managing inventory across multiple channels without a centralized source of real-time data, and the importance of warehouse mapping and pick-pack...

The challenges of attracting top celebrity stylists to join the platform and how they managed to overcome these obstacles, providing unique insights for e-commerce store owners looking to connect with top talent. In this episode, Jordan West and Julie Floyd, share the journey of how she transitioned from being a bond trader and stay-at-home mom to launching a fashion and beauty platform that connects individuals with celebrity hair, fashion, and makeup stylists for personalized 1-on-1...

Testing new strategies, even if they don't yield immediate success, provides valuable insights for future growth. In this episode, Jordan West shares the results of a recent experiment with a free plus shipping offer for one of their brands, Little and Lively. Join us as we delve into the details of this campaign and uncover the surprising findings. From customer acquisition costs to average order values, hear about the successes and challenges faced during this compelling experiment. Stay...

The time to embrace TikTok Shops is now. With TikTok Shops, engaging content creators are not just influencers; they are revenue partners.  In this episode, Jordan West dives deep into the world of TikTok shops and shares his belief that this platform is poised to revolutionize the direct-to-consumer industry. With insights gained from working with major brands, Jordan outlines a new approach to content sourcing and explains why TikTok shops will transform influencer marketing and customer...

Challenges of launching a brand in 2024, the shift from agencies to in-house marketing, and the importance of customer retention alongside acquisition.  In this episode, Jordan West and Morgan Logsdon, experienced marketer, discuss the challenges and benefits of bringing marketing functions in-house, exploring non-traditional distribution channels for product exposure, and the potential of launching a brand in 2024. They delve into customer acquisition and retention strategies, scaling...