Today I connected with Sheena Badani, senior director of Marketing at Gong, and John Rougeux, VP Marketing Strategy at BombBomb. We talked about category design, and the challenges and lessons that they’ve learned as both Gong and BombBomb have pivoted to new market strategies. To receive updates...
Published 01/25/21
Today I reconnected with Nick Bennett, director of Field Marketing at Logz.io, and Mark Evans, B2B & SaaS fractional CMO. We talked about the tradeoffs between marketing automation and more personalized one-to-one engagement, from both a personal branding and company branding point of view....
Published 01/18/21