Today I connected with Dale Dupree, founder and CEO of The Sales Rebellion. We talked about how to humanize selling and create a great experience for your prospects. Connect with Dale on LinkedIn or at thesalesrebellion.com. To receive updates on future episodes, subscribe today at marcusschaller.com/podcast.

Today I connected with Sheena Badani, senior director of Marketing at Gong, and John Rougeux, VP Marketing Strategy at BombBomb. We talked about category design, and the challenges and lessons that they’ve learned as both Gong and BombBomb have pivoted to new market strategies. To receive updates on future episodes, subscribe today at marcusschaller.com/podcast.

Today I reconnected with Nick Bennett, director of Field Marketing at Logz.io, and Mark Evans, B2B & SaaS fractional CMO. We talked about the tradeoffs between marketing automation and more personalized one-to-one engagement, from both a personal branding and company branding point of view. Connect with Mark on LinkedIn at https://www.linkedin.com/in/markev. Connect with Nick at … Continue reading "Ep 35 — Automation vs Personalization"

Today I connected with Devin Reed, content strategy manager at Gong. We talked about his unique perspective operating originally as a salesperson—and then later as a marketer—in a hyper-growth and hugely successful startup. Connect with Devin on LinkedIn at https://www.linkedin.com/in/devinreed. Check out Gong’s Reveal podcast at https://www.gong.io/podcasts. To receive updates on future episodes, subscribe today … Continue reading "Ep 34 — The Marketing/Sales Mindset"

Today I reconnected with Liston Witherill, sales consultant and founder of Serve Don’t Sell. We talked about the final results of his recent ClientCon virtual “30 speakers in 30 days” event, including the impact on his audience size and engagement, and what he would—and wouldn’t—do again. Connect with Liston on LinkedIn at https://www.linkedin.com/in/listonwitherill. To receive … Continue reading "Ep 33 — Launching a Virtual Event: What Worked, and What Didn’t"

Today I connected with Eric Olsen, VP of Marketing at Art of Problem Solving. We talked about how he and his team were able to leverage their existing email list and other resources to create a podcast that delivered immediate revenue, traffic, and engagement with customers. Connect with Eric at artofproblemsolving.com or on LinkedIn at … Continue reading "Ep 32 — Solving an Urgent Customer Problem With Content"

Today I connected with Blake Johnston, CEO at OutboundView. We talked about: Why many inside sales teams are set up for failure, and what to do about it. The importance of starting with a strong content and inbound strategy. Making better decisions about where to focus your marketing resources for the highest possible ROI. Connect … Continue reading "Ep 31 — Building a Strong Inbound Marketing Foundation"

Today I connected with Cassidy Shield, VP of Marketing—and reconnected with Katherine Martin, demand generation manager at Narrative Science. We picked up where Katherine and I left off in our September interview, doing a deeper dive into data storytelling and how it can help make it much easier to use data to solve challenging marketing … Continue reading "Ep 30 — Solving Problems With Data Storytelling Part 2"

Today I connected with Logan Lyles, VP of customer experience at Sweet Fish Media. We talked about: The creative possibilities of using podcasts to connect and engage with B2B audiences. The combination of reach AND relationships. Dispelling some of the common concerns that revenue leaders have that are stopping them from moving forward with their … Continue reading "Ep 29 — Launching a B2B Podcast"

Today I connected with Gregor Noltes, growth lead at Aimforthemoon. We talked about: How he approaches finding inspiration, problem solving, and creativity. Selling your ideas internally. Ways to prioritize your ideas and make them more actionable. Connect with Gregor on LinkedIn at https://www.linkedin.com/in/gregornoltes. To receive updates on future episodes, subscribe today at marcusschaller.com/podcast.

Today I connected with Mark Evans, B2B and SaaS fractional CMO. We talked about: The importance of listening to your customers. Focusing your time, money, and energy on the right tactics for your unique situation. Telling a clear and compelling marketing story. Connect with Mark on LinkedIn at https://www.linkedin.com/in/markev. Visit his website at https://www.marketingspark.co. To … Continue reading "Ep 27 — Your Marketing Story"

Today I connected with Jay Desai, head of growth at Trend. We talked about how he leverages outside help to build his content system and marketing processes, as well as the advantages of visual thinking and communication. Connect with Jay on LinkedIn at https://www.linkedin.com/in/jayanishdesai. Or email him: jaysaldesai15 at gmail.com. To receive updates on future … Continue reading "Ep 26 — Scaling Your Marketing Productivity"

Today I connected with Ethan Beute, chief evangelist at BombBomb. We talked about why customer experience—how you make people feel—matters more than ever, and how to rehumanize business by rehumanizing business communication. Connect with Ethan at https://www.linkedin.com/in/ethanbeute, or by email: ethan at bombbomb.com. And check out Rehumanize Your Business: How Personal Videos Accelerate Sales and … Continue reading "Ep 25 — Rehumanizing Business"

Today I connected with Tyler Burch, director of digital marketing at BoardActive. We talked about: BoardActive’s iterative approach to finding the right product-market fit. How they were able to discover underserved markets, and use content to engage with initial users. Why MQLs are a trap, and what they focus on instead. And a lot more… … Continue reading "Ep 24 — Finding Product-Market Fit"

Today I connected with Liston Witherill, founder of Serve Don’t Sell. We talked about: ClientCon, his virtual event that’s currently bringing 30 speakers together over 6 weeks. What he learned from launching the event, including the structural and marketing considerations of how the event was planned and executed, and how that impacted the number of … Continue reading "Ep 23 — Launching a Virtual Event"

Today I connected with McLean Robbins, VP of Enterprise Marketing at MBO Partners. We talked about: The challenges of telling a compelling brand story when you have a complex product and multiple customer types. The evolution of their brand, business model, and marketing strategy. The importance of humanizing your marketing story, and the kind of … Continue reading "Ep 22 — Clear Marketing for a Complex Market"

Today I connected with Jack Fussell, fractional CMO and brand strategist. We talked about: Applying brand clarity to our own careers and roles. His own creative approach, and the importance of a clear process. Using empathy to solve marketing problems and innovate with a focus on the customer. And a lot more… Connect with Jack … Continue reading "Ep 21 — Innovation, Empathy, and Brand Clarity"

Today I connected with Stephen Shapiro, Hall of Fame speaker and author of Invisible Solutions: 25 Lenses that Reframe and Help Solve Difficult Business Problems. We talked about: The internal friction that marketers face when trying to innovate, experiment, and try new ideas. The disconnect between what people say they think about innovation and creativity, … Continue reading "Ep 20 — Overcoming the Obstacles to Innovation"

Today I connected with Nir Bashan, speaker, consultant, and author of The Creator Mindset. We talked about: Some of the myths of creativity. Joining the heart and mind—the creative and the analytical—and why it’s so important for succeeding in today’s constantly changing world. How we all have blind spots that we can learn to overcome. … Continue reading "Ep 19 — The Creative Heart and Mind"

Today I connected with Ashish Tiwari, manager, Global Business Development at CocoonIT Services. We talked about: How he works with C-level company decision makers to understand their specific challenges, implement ERP and CRM solutions to help them make better use of their information, and provide long-term training and support. Why it’s important to understand what … Continue reading "Ep 18 — Bridging the Information Gap"

Today I connected with Nick Bennett, director of Field Marketing at Logz.io. We talked about: How field marketing has evolved, and how it helps drive sales pipeline and revenue. Why he sees his role as being the CMO of his territory and a strategic advisor to the sales team. How building relationships, speaking the same … Continue reading "Ep 17 — Following Best Practices vs Creating Your Own Playbook"

Today I connected with Haylee Taylor, account executive at ClozeLoop. We talked about: How she used personalized videos to stand out as an SDR, engage with prospects, and quickly start new conversations. Why it’s important to shift your mindset from “I’m going to create some videos” to “I’m going to start some conversations and book … Continue reading "Ep 16 — Creative Video Outreach"

Today I connected with Katherine Martin, marketing manager at Narrative Science. We talked about: How data combined with human context and creativity can help us solve hard marketing problems. How their recent 2-day virtual event helped them attract 5 times the audience over just the last 6 months than they generated in all of 2019. … Continue reading "Ep 15 — Solving Problems with Data Storytelling"

Today I connected with Nora Hartman, digital marketing manager at Field Nation. We talked about: Why collaborating with your sales team and getting aligned on a common set of goals is so critical for solving tough marketing problems. How company core values like “do right by your customer” help her be a better problem solver. … Continue reading "Ep 14 — Solving Problems by Listening and Learning"