Your local market could be a ‘red ocean’ of competition limiting your true sales potential. Whether you’re a seasoned professional at export sales, or wish to consider new ‘blue ocean’ opportunities in foreign countries, there’s something for everyone in this week’s interview.  Sales Professor Ramez Helou interviews Fady Chehade, Vice President Global Business Development at GOJO Industries Both gentlemen discuss the latest trends and insights impacting export sales and how you too can best leverage this powerful segment for selling. The Academy for Sales Excellence recommends that all persons in business development watch and listen to this podcast given that many concepts translate well across many business sectors.