This interview in the Spanish language is full of valuable insights on the misunderstood profession of selling and the art of rising to a leadership position from among peers. Coming from a civil engineer background, the last thing on his mind was a career in sales and sales leadership.  Was it easy?  Why has he stuck with it for more than 11 years? Sales Professor, Ramez Helou, speaks with Hector Cerdio, Regional Sales Director, Energy and Industry at Hilti Latin America as he shares his humble journey from Mexico, South Africa, Dubai and now in Panama. Please note that this episode is in the Spanish Language only.  If you don’t speak Spanish, forward it to someone who does.  They will thank you for it. The Academy for Sales Excellence recommends the podcast for those in business development roles as its concepts translate well across many different business sectors.