In this episode of The Sell or Die Podcast, we are excited to have special guest, David Horsager! David Horsager, MA, CSP, CPAE is CEO of Trust Edge Leadership Institute and a global authority on helping leaders and organizations become the most trusted in their industry. He is the inventor of The Enterprise Trust Index, director of the annual study—The Trust Outlook, and national bestselling author of The Trust Edge. With clients ranging from Fortune 100 companies to professional sports teams and global governments, David has taken the platform across the United States and on 6 continents. In the episode today, we are talking about David’s new book, Trusted Leader, and how we can use trusted leadership principles in sales and in our personal lives. Points we discuss include: David’s background and interest in trusted leadership Trust in sales and public speaking Pillars for building trust The importance of asking “how” Before you build trust with others, you have to build trust with yourself. And how you do that is by consistency. Keep your word to yourself. If you consistently do what you say you’ll do, you’ll form a new relationship with yourself and with others that will dramatically change your business and your life.  Be sure to listen to all of episode 545 for all the details! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag us, @jengitomer & @jeffreygitomer!  And don’t forget to subscribe, rate, and review the podcast and share your key takeaways with us! CONNECT WITH JEN & JEFFREY: Official Website Jeffrey’s Instagram Jennifer’s Instagram Sell or Die Hards Official Group