{#25 in a series of the 25 most useful sales stories from Sell with a Story, by Paul Smith} One of the most productive uses of storytelling in sales isn’t found in a story you tell to the buyer, a story the buyer tells you, or even a story that you tell to yourself. It’s a story...

Great at LinkedIn author Mike Sweigart joins me to talk about some of the best -- and worst -- things you can do on LinkedIn to help market you and your brand