This podcast is to help you use the art and science of storytelling to help you be more effective in your sales role. What you’ll hear will come from two primary sources. Most will be stories that come from interviews I conducted with professional sales and procurement managers from over 50 companies around the world, including: Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, Kroger, Cushman & Wakefield, Huntington Bank, Ghirardelli Chocolates, Amway, and Children’s Hospital, among others — all of which are documented in my book, Sell with a Story: How to Capture Attention,...
{#25 in a series of the 25 most useful sales stories from Sell with a Story, by Paul Smith}
One of the most productive uses of storytelling in sales isn’t found in a story you tell to the buyer, a story the buyer tells you, or even a story that you tell to yourself. It’s a story...
Published 04/16/21
Sales Hall of Fame president Steve Benson joins me to talk about a clever sales tool Badger Maps, as well as specific problems and solutions for salespeople during the pandemic. read more
Published 02/09/21