On this solo episode: Stacey is unlocking the science behind understand your client's needs. Hollywood has painted of a negative picture of what the sales process is. You get to define the kind of sales professional you want to be. Key Takeaways: -Your clients will make a choice. It's up to you if they choose an inferior solution. -Be patient. -Your reputation will be defined by the problems you consistently solve. Tweetable Quotes: "Focus on educating instead of persuading and convincing your client to buy." -Stacey O'Byrne "When you reach the level of expert in what you do... you really don't have to sell." -Stacey O'Byrne "It's important for you to connect with your perspective client." -Stacey O'Byrne Resources: Instagram: @pivotpointadvantage Free Strategy Session: text Success to 646.495.9867 Schedule a 15 minute call with Stacey: http://pivotpointadvantage.com/talktostacey If you’re ready to take yourself and your business to the next level and are interested in a coaching program that will get you there check out: http://pivotpointadvantage.com/iwantsuccess  Join an interactive environment to help you build the success you’ve always wanted with other like-minded, success-driven entrepreneurs, business owners, and sales professionals: https://facebook.com/groups/sellwithoutselling