Marian Cook is author, President of Business Transition Experts, and the host of the "Selling Your Business for More" Telesummit. In This excerpt of the "Selling Your Business for More" telesummit Marian Cook teaches us about 'Targeting a Specific Buyer When Selling a Business‘. The entire telesummit is available at http://businesstransitionexperts.com/telesummit. For twenty-five years, Marian Cook has been a trusted advisor to the hundreds of owners and executives worldwide whom she has helped to improve business performance and value. She has worked globally with firms ranging in size from start-ups to Fortune 500 companies. She has helped them develop and execute their strategies, realize their goals, and maximize their businesses' valuations and their transitions to new ownership.