Episodes
Paul Warren and Ryan Klein discuss the day to day aspects of running an SEO agency. We discuss how to hire people, negotiating salaries and how to find new clients. 
Published 04/24/22
Published 04/24/22
In this 5 part series Paul Warren and Ryan Klein discuss how to start your own SEO agency. We what you should and shouldn't do when getting started.
Published 01/20/22
Paul Warren and Ryan Klein discuss website scraping. We talk about how to do it and what kinds of data you can get.
Published 08/09/21
Paul Warren and Ryan Klein discuss Google's Core Web Vitals and if you should actually be worried about it.
Published 07/13/21
Paul Warren and Ryan Klein discuss part two of the 5 Tough SEO Questions You Will Get Asked.  1. Google is monetizing results more and more. It looks like SEO may be dead after all, right? 2. I know how to buy good content and good links on my own.  Why would I need a dedicated SEO? 3. Once I have enough qualified traffic and excellent results, why shouldn’t I be able to scale down at that point? 4. I’ve already worked with SEOs in the past and got nothing. Why will you be any different? 5....
Published 05/01/21
Paul Warren and Ryan Klein discuss 5 of the toughest questions that SEO's get asked and how we answer them. 1. How long will it take to rank for my main keywords? 2. How much will it cost for my SEO strategy work, including paying third parties? 3. What happens if we don’t reach our SEO goal within the time frame? I want a guarantee. 4. Will you be doing anything that Google won’t like? 5. My paid campaigns get me leads right away. Why should I wait for SEO?  
Published 04/15/21
Paul Warren and Ryan Klein go step by step through the process to launch a website. We talk about what hosting to get, picking a theme and more. 
Published 03/28/21
Paul Warren and Ryan Klein discuss what is ethical behavior in SEO. We dig into what are ethical tactics to client interactions. 
Published 03/20/21
Paul Warren, Ryan Klein and special guest Andy Cabasso talk about link building strategies for 2021.   Where to get in touch with Andy https://twitter.com/andycabasso https://postaga.com/  
Published 02/25/21
Paul Warren and Ryan Klein give you plenty of great free resources to learn SEO and other marketing skills.   1. Google and Tag Manager - Measure School 2. Coding - Code Academy 3. Local SEO - Whitespark and Ruan M. Marinho 4. Google Analytics - Loves Data 5. Excel for SEO - Distilled
Published 02/10/21
Paul Warren, Ryan Klein and special guest Jason Barnard discuss online reputation management, the brand SERPs and his new software platform Kalicube.      Jason Barnard
Published 01/24/21
Paul Warren and Ryan Klein make their predictions on the SEO industry for 2021. We also talk about all of our wrong predictions from last year. 
Published 01/16/21
Paul Warren and Ryan Klein discuss SEO questions that we regularly get that we don't really know the answers to. Like how long will it take to rank #1 and how many links should you build. Strap in, it's going to be a bumpy ride. 
Published 12/30/20
Paul Warren and Ryan Klein discuss if you should write new content for your SEO strategy or update the content you already have. We tell you the strategy we use to determine when you should update that content. 
Published 11/22/20
Paul Warren and Ryan Klein discuss everything you need to know about citations for local SEO and map pack rankings. We tell you why you need them, what tools you can use to get them, and how to outsource building them.
Published 11/10/20
Paul Warren, Ryan Klein and our guest Shondell Varcianna discuss creating niche content for clients. We walk you through how to research the content and how to find writers for your niche.   About Shondell Varcianna Shondell own and operates Varci Media. A content writing company that helps financial institutions save time by writing content that speaks to their target customer.  Linkedin
Published 10/15/20
Paul Warren, Ryan Klein and special guest Kyle Roof discuss local SEO ranking factors and some recent tests that Kyle has done to see what is working in 2020. Also we have a t-shirt give away!     About Kyle Roof: Kyle is responsible for the development and implementation of all SEO techniques used by High Voltage SEO Agency and PageOptimizer Pro SEO tool. Kyle is also the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting edge SEO...
Published 10/09/20
Paul Warren and Ryan Klein take a deep dive into buying backlinks in this episode. We tell you the types of links you can buy, where to get them and why your website will most likely never get penalized for it.         Resource Guide https://www.marketmymarket.com/should-law-firms-engage-in-paid-links-to-ensure-their-seo-works/
Published 09/21/20
Paul Warren and Ryan Klein walk you through how to successful manage the online reputation of a business, client or yourself. We show you how to push down negative search results and how to rank the positive ones. 
Published 08/27/20
Paul Warren, Ryan Klein and special Guest Nicki Friis discuss creating content loops with user generated content. Content loops are a really clever way of generating new content by getting users to consistently contribute content to your website.   Nicki Friis, CEO at NICQI.COM https://www.linkedin.com/in/nickifriis/  Out of Growth Podcast        
Published 08/17/20
Paul Warren, Ryan Klein and special guest Dave Schneider from Shortlist.io discuss what tools to use and how to manage your SEO projects in a remote working world.     Links shortlist.io  
Published 07/29/20
Paul Warren and Ryan Klein discuss the 7 KPIs you should track for successful SEO campaigns. 
Published 07/12/20
Paul Warren and Ryan Klein take you through 20 possible reasons why your website doesn't rank well in 2020. We go deep into content issues, back link spam and technical SEO issues in this episode.  Ryan's really great articles: https://www.marketmymarket.com/10-reasons-your-on-page-content-isnt-working/ https://www.marketmymarket.com/why-websites-are-failing-to-build-rankings-even-though-theyre-actively-link-building/
Published 06/22/20
Paul Warren and Ryan Klein walk you through how to start a career in the SEO industry. We cover how to to break in, pay and career advancement.
Published 06/08/20