This episode of the SEO Podcast by #SEOSLY features Martina Zrzavá Libřická, a fellow SEO consultant with a wealth of experience in the industry. Our conversation was filled with valuable insights and honest reflections on our journeys as SEO consultants. In this candid conversation, we discuss: Navigating the unique SEO landscape in different countries Overcoming the challenges of staying up-to-date in an ever-changing industry Effective communication strategies with developers for...

Today, I'm diving into a topic that's crucial for SEO consultants like myself: what makes the PERFECT SEO client? 🌟 We all dream of having those ideal clients that make our work a breeze and leave us feeling satisfied. In this video, I'll share the top qualities I believe make an SEO client truly outstanding. From understanding the value of SEO and respecting your expertise to trusting your judgment and valuing your time ⏰, I cover it all! Join me as I discuss the importance of clients...

 Want to learn how to use the Knowledge Graph for SEO benefits? I got you covered. I just had an incredible conversation with the one and only Jason Barnard from Kalicube about leveraging the power of Google's Knowledge Graph for SEO benefits. Jason shared his invaluable insights and strategies on how you can harness the Knowledge Graph to: ✅ Boost your online visibility ✅ Establish your brand authority ✅ Dominate search engine results pages If you missed the live show, don't worry! You...

In this episode of the SEO Podcast by SEOSLY, I speak with Terry Power, an experienced SEO expert who has been working in the digital marketing industry since 1994. Terry shares valuable insights on local SEO, lawyer SEO, and how to improve search rankings in a competitive online landscape. The SEO tool that will change your SEO game (and which both Olga and Terry use daily):⚡25% OFF Cora: https://seosly.com/cora We discuss the evolution of SEO over the years and the common pitfalls...

In this insightful interview, I sit down with Andreas Voniatis, the founder of Artios and author of the book "Data-Driven SEO with Python." Andreas, an SEO veteran with over 20 years of experience, shares his journey in the world of search engine optimization and discusses the importance of data-driven approaches in modern SEO. He provides real-life examples of how he has applied data science and machine learning to tackle various SEO challenges, from optimizing information architecture...

Tired of endless emails and unproductive meetings? In this short and sweet episode, Olga and Myriam dive into the power of weekly summary emails. Discover how this simple practice can revolutionize your work life, keep priorities in check, and make your invisible efforts visible. Learn practical tips on how to create effective recap emails that shield you from unnecessary tasks, provide a platform for feedback, and improve client relationships. Whether you're an employee or a consultant,...

I had an insightful chat with freelance technical SEO expert Natalie Slater. She shared how she accidentally fell into SEO from a music background 15 years ago and has loved it ever since. Natalie gave great tips on transitioning from agency-side to solo freelancing, utilizing platforms like LinkedIn for leads, staying updated on AI impacts to SEO, and more. Tune in for her agency war stories, traveling digital nomad lifestyle, and technical SEO troubleshooting projects over the...

See how stable your rankings really are with the Cora Volatility Tool! In this video, I demonstrate this useful SEO tool that goes beyond traditional rank trackers by showing ranking volatility. ⚡25% OFF Cora: https://seosly.com/cora The Cora Volatility Tool runs multiple searches to reveal the percentage of time your pages and competitors' pages appear for chosen keywords. This helps diagnose issues like ranking fluctuations, Google testing different positions, and potential on-page...

In this episode, I introduce my top SEO tool for 2024 and beyond - Cora. Cora is an advanced SEO tool created by Ted Kubaitis that statistically analyzes hundreds of ranking factors and generates detailed reports showing exactly what your site pages are lacking compared to competitor pages. ⚡️25% OFF Cora: https://seosly.com/cora I've been raving about Cora because it is transforming my work as an SEO for both my own websites and my clients' sites. Here's how it works: you enter a target...

Join SEO experts Olga, Rafał, and Radek as they debate whether SEO is dying in the age of AI. They discuss how Google algorithm updates and new technologies like generative AI could impact the future of SEO jobs. Get their top tips for future-proofing your SEO skills, like focusing on SEO fundamentals and always thinking about the user experience. Learn why they remain optimistic about SEO's future if you stay adaptable and keep developing your expertise. Watch the video...

In this video, I give my unique takes on optimizations Google says not to focus on, but I disagree in some cases based on my experience! I explain why tactics like meta keywords or internal link sculpting may seem outdated, but could still aid SEO with the right approach. And while extreme keyword density is bad, higher density often correlates with better rankings in my testing. I also break down the gray areas around subdomains vs subdirectories, duplicate content issues, optimizing...

Burnout was slowly destroying me. As an ambitious SEO, I worked nonstop trying to get ahead - but I was exhausted all the time. My health and relationships started to crumble under the relentless pressure to do more. I knew something had to change before I hit total rock bottom. That’s why in this video, I have a real talk about maintaining balance as an SEO with my friend Myriam Jessier. After both struggling with public breakdowns from pushing ourselves to unhealthy extremes, we realized...

After years of obsessively working in SEO, I began feeling burnt out. As an ambitious perfectionist, I had let SEO take over too much of my life. So this year, I'm determined to achieve better work-life balance. In this video, I share my struggles with SEO overwork and some tactics I'm trying to find more balance, including setting stricter work hours, taking regular breaks, reading books unrelated to SEO, meditating, spending more time outside, and not overpacking my schedule with...

In this episode of my podcast, I interviewed renowned SEO expert Lee Witcher. Lee has over 15 years of experience in SEO testing and optimization. We had an enlightening discussion about his journey into SEO, from starting out trying different courses and software to finally realizing in 2018 that he needed to take his marketing and analytics background and apply it to SEO testing. The tool that will change your SEO game: ⚡️25% OFF Cora: https://seosly.com/cora Lee shared the "aha moment"...

Join Olga Zarr in this enlightening interview with SEO expert Carolyn Holzman, where we dive into the evolving world of Search Engine Optimization (SEO) and uncover the secrets behind successful SEO testing. Carolyn shares her journey from a business owner in Austin, Texas, to becoming a full-time SEO specialist, offering invaluable insights into the art and science of SEO. Your SEO deals from SEOSLY: ⚡️25% OFF Cora: https://seosly.com/cora 🐙 FREE Trial of JetOctopus:...

In this episode of the SEO Podcast by #SEOSLY, I discuss the differences between being an SEO employee and working as an independent SEO consultant. As someone who has been in both positions, I share the pros and cons of each. I explain what a typical SEO job entails - set hours, paid time off, limited income potential but steady salary and bonuses. As a consultant, you run your own business which gives flexibility but also accountability and uncertainty. However, you can charge higher rates...

Join Doug Cunnington and Olga Zarr as they dive into a fascinating discussion around defining success in SEO. With over 20 years of combined experience, they explore how success metrics have shifted over their careers from monetization to lifestyle design. Olga shares her unique journey across agencies, in-house roles, and now running her own consultancy. Doug reflects on his transition towards branding beyond pure SEO rankings. They also provide tangible tips, like repurposing content...

I had the honor of interviewing the legendary Aleyda Solis for my podcast. Aleyda shares how she moved from Nicaragua to Spain in 2006 and transitioned from being a web designer to an SEO consultant. She recounts her journey starting her own SEO agency, Orientism, in 2014 and eventually creating multiple successful side projects like SEO FOMO, Crawling Mondays, Marketing FOMO and Learning SEO. Aleyda provides invaluable advice for SEOs looking to go independent, stressing the importance of...

In this video, SEO consultant Olga shares the story of how she made the decision to go solo and become an independent SEO consultant. She talks about how last October (2022) she finally decided to give up her agency SEO jobs and go fully independent starting November 1st. Initially she struggled with having multiple jobs but eventually got to the point where half her income was from clients and half from an agency. When she finally went fully solo, she suddenly had a lot more time to focus...

In this video, I chat with Myriam Jessier about using BigQuery for SEO analysis. As an SEO consultant, I was interested to learn more about BigQuery and how it can be useful for overcoming limitations with other platforms like Google Analytics and Search Console. Myriam provides a great overview explaining what BigQuery is, how it works, what kind of data you can analyze with it, and what the costs involved are. We discuss specifics around setting up BigQuery, writing SQL queries, and some...

As an SEO professional with over 10 years of experience working at agencies and now as a solo consultant, I often get asked about the differences between hiring an SEO agency versus an individual SEO consultant. In this video, I share my insider knowledge to help you make an informed decision when choosing an SEO provider. I break down the pros and cons including communication, pricing, attention received, expertise level, accountability, reporting, strategy creation, onboarding time, custom...

In this episode of the #SEOSLY SEO Podcast, I interviewed Mark Williams-Cook, director at the digital agency Candor and creator of the SEO tool Also Asked. Watch the interview on YouTube: https://youtu.be/YbgwBAxoyFc Your SEO deals from SEOSLY: ⚡️25% OFF Cora: https://seosly.com/cora 🐙 FREE Trial of JetOctopus: https://seosly.com/jetoctopus We discussed: Mark's journey into SEO, starting from building websites as a teenager in the 1990s to working at digital agencies for over 20 years....

I had the pleasure of sitting down with Nathan Gotch, an experienced SEO expert, to discuss his journey and insights into search engine optimization. Nathan shares how he got his start blogging about baseball pitching in college, then discovered the power of SEO to drive traffic. Your SEO deals from SEOSLY:⚡️25% OFF Cora: https://seosly.com/cora🐙 FREE Trial of JetOctopus: https://seosly.com/jetoctopus From starting his own agency Gotch SEO in 2014 to now running a successful online training...

Pedro Dias shares his unique perspective on search quality and the future of SEO in this fascinating interview. Pedro brings a thoughtful approach that combines technical expertise with focusing on real user needs. Some of his key insights: How Google assesses quality based on user behavior, not by dictating standards Why SEOs should focus on information architecture and UX before SEO tactics Optimistic view of AI - it will augment SEOs' work, not replace His experience working at...