In this episode, Gert gears away from the usual technical topics, SEO and marketing to make way for what is important in any business. And that is the topic that touches on the Employee Value Proposition (EVP). The world has changed immensely post pandemic and since remote work has been how the majority of businesses do their business now, the emotional aspect has been set aside. For example, leaders are not able to see if their employee is having a bad day at the moment, they just see the...

In this episode, Gert Mellak brings to the forefront his team and emphasizes on all the different teams that work together in ensuring that the clients' goals and priorities are treated with utmost importance.  With everything that his entire team has experienced over the years, you cannot discount his team's dedication to communication and process innovation. With the onset of AI technologies, it is important that these tools go hand in hand with the human factor that makes the overall SEO...

In this episode, Gert Mellak is joined by the podcast regular, Joe Fier, to delve into the current surge of AI tools flooding the market, causing confusion among users. The primary focus of this episode is to spotlight trustworthy AI tools, outlining their practical applications and recommendations from these seasoned experts. The conversation between Gert and Joe unfolds as they explore AI tools dedicated to post-production, audio transcription and content creation, as well as those geared...

After about 100 episodes, Gert brings back to the podcast Anfernee Chansamooth, the authentic marketer, who will provide valuable insights on hiring and working with a fractional CMO (Chief Marketing Officer) including considering potential agencies and allocating budget for execution. In this episode, Gert and Anfernee discussed fractional CMO services for founders and CEOs who want to manage their marketing but don't have the time or expertise. There are benefits of hiring or outsourcing a...

In this episode, Gert discusses with Katrina McKinnon the potential of AI tools, ChatGPT for one, and its part in SEO and content creation, despite limitations and potential misconceptions. While AI can provide some answers, it cannot replace the need for human-generated content, and people will still rely on human-created content to learn about new products and brands. People, universities and businesses need to look at and be cautious of what seems to be becoming more sophisticated fake...

Frequently, business owners encounter budget constraints when deciding whether to hire an in-house marketing professional or opt for marketing services based on their specific business needs. Additionally, there is a common misconception that marketing and sales functions are identical, even though they are two distinct aspects. In this episode, Gert has engaged in a conversation with Stevie V. Brown, an expert from a marketing agency, to explore the cost-related benefits of hiring a...

Numerous strategies can be employed to prepare our business for the Search Generative Experience. One potential shift might be attributed to the prevalence of chatbots as searches can already obtain answers from it and will, therefore, diminish the need to click on ads. In this particular episode, Gert underscores the significance of simplifying language and maintaining communication consistency. This is aimed at mitigating confusion and counteracting possible brand reputation issues. Gert...

In today's episode, Gert had an interesting conversation with fellow SEO expert, Wil Reynolds. Wil started Seer Interactive as a one-man operation but now, Seer is home to over 200 team members across Philadelphia, San Diego, and Remote. Wil shared some valuable insights on the hiring process, promotions, building a team and creating a company culture based on values and collaboration between innovation and the teams. He believes that company owners need to celebrate not just people who get...

In this episode, Gert provides a very good analogy for SEO optimization, using the supermarket's eye-level strategy for users to find what they are looking for. If you are expecting your content or article to rank on the first page, you should follow Gert's recommendation of the top-down approach.  Users usually look at the top to find the answer to their queries and questions and if they don't find it there, they would most likely swipe back, and find the answers from others. For more...

How would you react if you attempted to search for your brand name on Google and discovered that it doesn't appear on the first page of search results? The last thing you want is for potential customers to click on your competitors' URLs that specifically target your brand name. All the money you've invested in running ads would essentially go to waste, right? Is there a solution to this problem? Absolutely! All you need is an experienced SEO agency that specializes in managing and enhancing...

Returning as the guest expert in this episode of the SEO Leverage Podcast is Joe Fier from Hustle & Flowchart. The time between his previous appearance is remarkably short due to the tremendous feedback received after Episode 109. Gert believed it was fitting to have him back for a more extensive conversation about podcasting. When your aim is to convey your message and you're clear about your intention, purpose, and underlying motivations, your audience will naturally connect with what...

Like any endeavour, it's crucial to understand the what, why, and who before embarking on a project. This holds true for SEO campaigns. During the initial phases of the campaign, these aspects should be thoroughly considered. Once you're in the midst of the campaign, whether handled in-house or by an external agency, seeking an outside perspective or conducting an audit becomes paramount to ensure you're headed in the right direction. Podcast Highlights: 00:00 Prologue 00:44 Podcast...

When venturing into the world of podcasting, it's common for newcomers to fixate on monetization as their primary goal. But whether you are just starting or have already published 10, 20 or more episodes, there's more to it than just monetization. Prioritize exploring your underlying 'Whys' and defining your true aspirations in podcasting. By remaining receptive to strategies that resonate with both you and your target audience, the path to monetization naturally unfolds. Join us in this...

In light of the continuous emergence of new AI Tools, one might wonder if joining the podcasting bandwagon is still a viable option. Well, the answer to this question obviously was discussed in this episode, Episode 109 of SEO Leverage Podcast with Gert having Joe Fier of Hustle & Flowchart, as his guest.   In the episode, they explored the potential benefits of leveraging these new AI tools into podcast post-production, aiming to streamline the process while retaining the essential...

This is another episode where Gert tackles something that is not SEO related but equally important for speakers, podcasters and YouTubers. His guest on the show is John Henny, an expert in voice coaching and training. It is interesting to learn from their conversation that voice is the ultimate tool that a person has, no matter what it is that they are doing. The key to creating a compelling voice and becoming an engaging speaker is being aware and intentional about what message you want to...

Local SEO work is important for local businesses especially if your business is a brick and mortar like a car repair shop, a salon or any kind of service provider. So how do you optimize your website or the content you are putting out for local search? There are various strategies that you can do especially if your business is located in smaller towns with less population.  Listen to this episode and hear Gert Mellak's tips for overcoming local SEO challenges.  Podcast Highlights: 00:00...

This conversation of Gert with Stephan Spencer in this episode is kind of different from other episodes because of the inspiration and soul included in it. Aside from Stephan Spencer's expertise in SEO, he delved deeper into the morality of how AI is quickly integrating into the works of content creators, thus taking away the credit from the originators who created their works intuitively.  For Stephan AI can be used for generating ideas for your content, but to have AI write your articles...

Making your business profitable can be as simple as using the seven basic levers, which a lot of business owners most often overlook and neglect to review.  Often you need somebody from the outside looking in, because business owners are engrossed with the day-to-day operations of the business. They think they are doing everything right because they cannot see the label from inside of the jar.  One of the basic foundations of a profitable business is having the right team at the right time....

It's truly disheartening to discover that despite investing in paid advertisements to raise awareness for your brand, there are other competing brands out there who are directly siphoning off your traffic, rendering your investment futile. In terms of brand searches, users have a range of alternatives, instead of specifically intending to engage with your brand. Numerous factors contribute to this predicament. One possibility is that your brand is quite generic, leading to confusion with...

When people do their search for a particular brand name on Google and depending on what they find in the search results, many potential customers may decide to avoid making a purchase. And these brands are spending significant amounts of money on paid advertisements.  In this episode Gert discusses a better alternative in putting your brand out there and rank better than when you are spending lots of money on paid ads. Leverage your investment to raise more brand awareness.  Listen to this...

Greg Merrilees of Studio1 Design was the inaugural guest on Episode 2 of the SEO Leverage Podcast and he returns as a special guest on Episode 102, marking the milestone of 100 episodes. In this episode, Gert Mellalk engages in an enlightening conversation with Greg Merrilees about the advancements of AI and its impact on website design and other industries. They discussed the aspect that AI should be perceived as a tool rather than a threat with its huge benefits, urging listeners to adopt...

Podcasting can be done solo, but the most amazing podcast episodes are when there are one-on-one conversations with industry experts and interesting people.  It is beneficial to both the host and the guest to be able to bounce ideas off to more people which just makes the conversation so much richer.  Podcasting is a very powerful medium that will give you some authority to be able to talk to amazing people and have a great time in making this  connection happen.  Listen to this episode...

Having launched 100 podcast episodes for SEO Leverage Podcast is no mean feat.  Gert in this episode had memorable recollections of past episodes that stick out and interesting conversation with guests with their respective expertise. So many insights have been shared and the feedback to the podcast has been truly positive and that is the reason why Gert is set to move forward at full speed and give his listeners more value with exciting episodes and interesting guests.  Podcast Highlights: ...

Although search intent is important, it should not be the sole focus when creating content or pages. It's crucial to consider other factors to understand why your content may not be ranking or why a competitor's content is performing better.  There is what we call Search Intent Mismatch and your type of content is not the type of content that Google wants to rank Podcast Highlights: 00:00 Prologue  00:09 Podcast Intro  00:20 Introduction of the topic  00:33 Why is Search Intent Mismatch...