EP 19: Vasilij Brandt is the founder and CMO of Blazar Capital, one of the world's top incubators for talent-led consumer goods companies. Chamberlain Coffee, MessyWeekend and Scandinavian Biolabs are some of the brands Blazar is building, and there are many more prominent talent-led brands to come. Gustaf and Vasilij discuss the dynamics behind starting businesses with creators, the value-unlock in the field and the do's and don'ts to succeed as a talent-led brand. See Topics below for details Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests! http://instagram.com/gltore http://instagram.com/sequelxyz http://instagram.com/vasilijbrandt https://twitter.com/GustafToresson Topics (00:00) Launching Brands and Equity Structures (06:28) Evolution of Brand Building Strategies (20:38) Creator-Led Brand Success Formulas (30:53) Launching Authentic Influencer-Driven Brands (41:34) Timing and Influence in Company Launch Topic summaries: (00:18) Launching Brands and Equity Structures Strategic approach to starting a brand with a creator, authenticity, equity splits, and overview of Blazor Capital's ventures. (06:28) Evolution of Brand Building Strategies Blazor Capital's evolution, rising marketing costs, and use of celebrity talent to build brands in response to changing market conditions. (20:38) Creator-Led Brand Success Formulas Chamberlain Coffee's growth, remote collaboration, social media presence, Walmart partnership, marketing strategies, and creator-led brand success. (30:53) Launching Authentic Influencer-Driven Brands Influencer-backed brands need authenticity and genuine products to sustain success and compete in changing marketing landscape. (41:34) Timing and Influence in Company Launch Influencers face timing challenges when launching companies, balancing content creation and business development, and leveraging current relevance for success. Learn more about your ad choices. Visit megaphone.fm/adchoices