In a recent episode of the podcast, we chatted with Ashley Monk, CEO of Onya, an online advertising agency, and dove into the art of cold calling and strategies for successful outreach. Ashley's journey from starting her business at $500 per month to now charging over $10,000 per month offers valuable insights and strategies for entrepreneurs looking to master the art of cold calling. Topics Covered In This Episode: Cold calling and outreach can be effective strategies for growing...

In the ever-evolving world of entrepreneurship, staying ahead of the game often means seeking knowledge and insights from various sources. To dive deeper into this, I share an in-depth behind-the-scenes look at my reading list for the first quarter of 2024. With a clear goal of doubling my company's revenue from $1,000,000 to $2,000,000, my intentional choice of reading materials reflects both my commitment to personal and business growth. Topics Covered In This Episode: 1. Brandi reads...

In the freelance world, having a game-changing strategy of niching down can greatly impact business growth. Niching down involves narrowing your focus within your business to serve a specific market segment or target audience. In this week’s episode, we discuss how this approach is not only crucial for ad managers but for all freelance professionals in the competitive market. Niching down allows you to provide exceptional value to a specific niche, enabling you to charge higher rates, attract...

In a world where hustle and the pursuit of "more, more, more" are glorified, it’s important to take an alternative perspective. While I am proud to have gone from earning $30,000 to hitting $250,000 in my first full year as a freelancer, it didn’t come without mistakes along the way. The valuable lessons I learned were not just about what I did, but also about what I intentionally did not do. Here, we’ll cover the five things I didn't do that contributed to my success, and provide actionable...

Clear and effective communication is essential for the success of any business, especially when providing 1:1 services. Let’s explore what clear communication looks like and its critical role in creating thriving freelance and ad management businesses.  Communication breakdowns can lead to misunderstandings and frustrations for both the client and the service provider. To navigate this, we’ll go over a tried and tested communication protocol, aimed at keeping clients satisfied and businesses...

Are you ready to elevate your ad campaigns from ordinary to extraordinary? Today, we're about to unveil the secrets to crafting the ultimate creative cocktail that will shake up your approach to advertising. Topics Covered In This Episode:  The episode focuses on crafting the perfect "creative cocktail" for ad campaigns to drive results and lower costs.Emphasizes the significance of incorporating different types of ad creatives such as static images, carousels, and reels for maximum...

As an ad manager, the career path can be a promising journey filled with opportunities for growth and advancement. In this episode, we will cover the various levels of the ad management career path, discussing the skills required, earning potential, and strategies for finding clients. Additionally, we will explore how ad managers can progress to the role of ad strategist and eventually transition into the position of a growth consultant. Let's map out the career path and discover the keys to...

Are you constantly on the hunt for the perfect project management software? You’re definitely not alone. Having a good project management tool is necessary for staying organized, ensuring all tasks are completed on time, and maintaining productivity. But with so many options available, the search for the perfect platform can be overwhelming. (Trust me.) And things can become even more overwhelming when your project management system just isn’t working for you anymore. Because if you don’t...

Let’s talk about the importance of embracing gratitude and finding joy in your freelance journey, learning to pause and reflect on the aspects of your business that truly promote happiness and fulfillment. Here, we'll dive deeper into the six aspects of the business that I’m obsessing about, along with tips and insights for cultivating a love affair with your own business. Topics Covered In This Episode: 1. Brandi encourages reflecting on what brings joy and fulfillment in your business 2....

As an ad manager or freelancer, feeling overwhelmed by the constant demands of managing ad campaigns, sending invoices, and keeping up with client communication is way more common than you think.  In this episode of the Serve Scale Soar® podcast, we dive into the essential processes that can transform your business, making it more efficient and effective. From client onboarding to professional development and learning schedules, these 5 essential processes will empower you to work smarter,...

In the digital marketing world, the use of video content has become increasingly vital for businesses looking to engage their audience and capture their attention. With the rise of short, snappy, and engaging content, such as Reels, the game for ad managers and agencies is continually evolving.  In this week’s episode of the Serve Scale® podcast, we'll explore the importance of Reel ads, how to involve clients in the creative process and strategies for creating effective Reel ads with or...

In this episode of the Serve Scale Soar® podcast, host Brandi offers valuable insights for freelance ad managers and ad agencies struggling to decide between serving brick-and-mortar businesses or online entrepreneurs. Brandi shares her expertise in managing client expectations, setting boundaries, and the pros and cons of working with different types of businesses. She also discusses her journey of specializing in serving online course creators and emphasizes the benefits of specialization...

 In this episode of the Serve Scale Soar® podcast, host Brandi Mowles discusses how to price your services as a Meta Ad Manager.  She emphasizes the importance of setting the right prices for ad management to ensure profitability and business growth. Brandi highlights the pitfalls of budget pricing and advises against the "don't pay me until I get results" pricing method. Instead, she presents three effective pricing strategies tailored for ad managers: flat rate fee retainer, package pricing...

In this episode of the ServeScale Soar podcast, host Brandi Mowles discusses the significance of utilizing billboard ads as a key component of a successful ad strategy. Referred to as the "number 1 ad you should be running for every client no matter what industry, niche, or budget," Brandi emphasizes the effectiveness of billboard ads in building brand awareness, fostering audience engagement, and lowering ad costs. Let's dive into the practical insights provided in this episode and explore...

3 Habits Every Successful Ad Manager Needs For Success In 2024 In this episode, of the Serve Scale Soar Podcast,Want you to picture this. You're managing ad campaigns. Your clients are raving about you, and your results are through the roof. You're finally able to quit your 9 to 5, be at home with your little ones, maybe pay off that house or other debts, student loans, Going that Disney vacation without putting it on the credit card sounds like a dream. Right? Well, it's not just luck or...

Today, we are joined by the incredible Mel Abraham to delve into the fascinating topic of wealth through the decades. From financial strategies in your 30s, 40s, and 50s to the importance of debt management and building a fulfilling life, Mel brings his expertise and unique perspective to the table.  We'll discover actionable steps to take control of our finances, the power of multiple income streams, and the critical role of saving even small amounts.  Let's make money management a breeze...

Today, we have a special treat in store for you as we celebrate our 200th episode. Can you believe it? We've come a long way and couldn't have done it without your continued support and engagement. In this milestone episode, your host, Brandi, reflects on the top 10 most downloaded podcast episodes and shares her biggest takeaways, quotes, and lessons from each episode.  No matter if you're a freelancer, virtual assistant, online service provider, meta ad manager or course creator this...

On this episode of Brandi Mowles, discusses the invisible time thief known as context switching and how it impacts productivity. She highlights the importance of consolidating and organizing tools, as well as creating batch days for tasks to improve efficiency. Brandi advocates for eliminating unessential tasks and focusing on important ones. Brandi also shares strategies for reducing context switching, such as using tools like Dubsado, HoneyBook, and ClickUp to streamline processes.  Brandi...

There’s nothing that I love more than talking about ways that you can make more money with a premium-price service! In this episode of Serve Scale Soar®, I sat down with Tasha Booth to talk about not one, but two premium services you can offer that you may not have heard of before! Tasha Booth is an agency owner, coach, and podcaster. She is the Founder & CEO of The Launch Guild - a full-service launch support agency working with established coaches and course creators with Course &...

Let’s talk about building resilience and overcoming setbacks.  Now before you hit skip to go to the next episode because you don’t want to learn about your mindset, you just want actionable tips, stay with me!  This episode of Serve Scale Soar® is no different than the rest. I'm giving you some concrete, actionable steps you can take to build resilience and overcome setbacks, because let's be real, we all have them as entrepreneurs. Topics covered in this episode include: What it really...

Have you ever wondered how you can stand out in a crowd?  Maybe you're brand new, or maybe you've been doing this for a while and you're just not getting all the discovery calls you want. It usually comes down to standing out in a crowd because let's be real- it is a crowded market! In this week's episode of Serve Scale Soar®,  I'm diving into five ways you can stand out in your pitches so you can land more clients.  Topics covered in this episode include: Why the market for freelancers...

I know I’m not alone in feeling like there is never enough time in a day to get everything done on my to-do list. This is a common feeling for most entrepreneurs, and it can be overwhelming!  In this week's episode of Serve Scale Soar®, we are going to be talking about how to get all the stuff done and finding the time to do it.  The key is to look at your time differently. It has worked for me, it has worked for many seven-figure entrepreneurs, and it has worked for people just getting...

Have you been thinking about becoming an ad manager? Are you already one but you want to update your services? In this episode, I am joined by 11 Facebook ad managers who are sharing their tips and strategies for starting and growing an ad management business! You are going to hear from people in all different stages of business, so whether you’re thinking about becoming an ad manager or you already have your own online business, these tips are gold.  If this episode speaks to you, I...

Ready to talk about premium prices? This is one of my favorite topics and in this episode of Serve Scale Soar®, it takes a little bit of a twist in the best possible way. I sat down with Merel Kriegsman to talk about charging premium pricing so that you can provide for your family and not have to worry about if you can pay the bills.  Merel Kriegsman, Women's Wealth Advocate, is dedicated to helping you become the wealthiest woman in your lineage. A former cleaning lady turned self-made...