Join Emily in this episode as she interviews Sydney Shoff, founder of Sol Refill and co-owner of Inspirit. Emily and Sydney discuss how Sydney came up with & intentionally refined her business concept that aligns with the core problem she wanted to solve in the world, why many women struggle with the terms founder, entrepreneur, & CEO, and how she has overcome the obstacles of changing consumer behavior when convenience often wins out over conscious behavior, and so much more! Tune in now! IF YOU ENJOY THE PODCAST… We would love for you to subscribe, rate, and review it on Apple Podcasts! This helps more people find the show and give it a listen. Thank you in advance :) WMNûp IN YOUR BUSINESS + LEADERSHIP: www.wmnup.co/membership - Join us inside our annual WMNûp Community Membership + save 15% off when you use the code PODCAST at checkout!  www.wmnup.co/intensive - Learn more about working with Emily 1:1 in her 90-day Business Evolution Intensive + book an application call to inquire www.wmnup.co/events - Check out our local IRL events in Charleston, SC! www.wmnup.co - Download the FREE Evolutionary Leadership Masterclass today to start your WMNûp journey.  CONNECT WITH EMILY: Instagram: instagram.com/emilycasselofficial | Instagram.com/wmnup Website: www.wmnup.co CONNECT WITH SYDNEY - SOL REFILL: Instagram: https://www.instagram.com/solrefill/ LinkedIn: https://www.linkedin.com/in/sydneyshoff/ Website: ⁠https://solrefill.com/⁠