Breaking Bad Marketing Habits Erik Wolf, estound – The Sharkpreneur podcast with Karl McKinnie Episode 1014 Erik Wolf Erik Wolf is a co-author (and a dedicated practitioner) of Unified Marketing System™: A Step-By-Step Guide for Planning Profitable Growth and the founder/CEO of the award-winning marketing agency estound. Along with his team, Erik helps business leaders plan and execute strategies to connect with their markets, grow revenue, and create lasting and predictable ROI. Erik is also proud to serve as a part-time Professor of Marketing at Metro State University in downtown Denver, Colorado. Listen to this informative Sharkpreneur episode with Erik Wolf about breaking bad marketing habits. Here are some of the beneficial topics covered on this week’s show: - How business owners shouldn’t jump to solutions without careful planning. - Why it’s important to connect with customers and understand their wants and needs. - How long-term growth requires a clear vision, measurable goals, and connecting with the marketplace. - Why businesses need to calculate the cost of acquiring new customers to achieve revenue goals. - How AI will have significant impact on marketing practices and customer interactions. Connect with Erik: Guest Contact Info Links Mentioned: estound.com Learn more about your ad choices. Visit megaphone.fm/adchoices