Knowing Your Audience: The Key to Effective E-Commerce Marketing Andrew Maffettone, Blue Tuskr – The Sharkpreneur podcast with Seth Greene Episode 1020 Andrew Maffettone Andrew Maffettone has over 15 years of experience in the e-commerce marketing industry. He has led several 8-figure brands as the sole marketer and exited multiple different marketing agencies. He is now the Founder & CEO of BlueTuskr, a full-service marketing company for e-commerce sellers, the host of The E-Comm Show podcast, and the co-author of the Click & Conversion newsletter. Listen to this informative Sharkpreneur episode with Andrew Maffettone about the key to effective e-commerce marketing. Here are some of the beneficial topics covered on this week’s show: - How it’s important to understand your target audience and how they use different platforms to craft effective marketing strategies. - Why knowing your customer’s feelings and behaviors when they engage with your brand is crucial for successful marketing. - How you should master one marketing platform or strategy before diversifying into others. - Why content marketing, including blogs, videos, webinars, and podcasts, can play a significant role when attracting new clients. - How providing value and helping others is vital even if it doesn’t directly lead to new business. Connect with Andrew: Guest Contact Info Twitter @bluetuskr Instagram @bluetuskr Facebook facebook.com/BlueTuskr LinkedIn linkedin.com/companybluetuskr Links Mentioned: bluetuskr.com Learn more about your ad choices. Visit megaphone.fm/adchoices