Kat San chats with Cesca Silvestre-Cruz (@cescasilvestrecruz), the Founding Partner & President of SINAG Consultancy Group. Previously a swimmer who represented the UP Fighting Maroons in the UAAP, Cesca had always been extremely well-rounded as she was also previously the President of the UP Junior Marketing Association (UP JMA)– the premier marketing organization in Metro Manila-based in the University of the Philippines, Diliman and an eleven-time winner of the Agora Youth Award for the Best Student Marketing Organization in the Philippines. With a journey at Unilever that started and lasted for 9 years, Cesca first started off as a Management Trainee, up until she eventually held multiple leadership roles throughout the years whilst she made tremendous contributions with the different brands she has worked with. Today, Cesca wears multiple hats as a Founding Partner & President of SINAG Consultancy Group (a business consultancy company & strategic marketing BPO), a General Manager of Babyworks Corporation (maker of Sniff & Cuddle Kids Personal Care Products), a Co-Producer at Team Kramer Studios, and an amazing mom to her 2 boys. In this episode, Cesca shares with She Ready how her love for swimming began, what she learned from joining organizations in college (on top of sports), how her Unilever journey began as a Management Trainee, the realities and expectations of working in FMCG, the transition from a long-time corporate career to being an entrepreneur, and what it means to craft and design purposeful brands and content. Loved this episode? Got any suggestions? Want to stay updated for the latest episode drops? Let me know by following @shereadythepodcast on Instagram! Feel free to tag the podcast or message me with your thoughts on this episode! Hit me up! ✨ She Ready on Instagram: https://www.instagram.com/shereadythepodcast/ Kat Santos on Instagram: https://www.instagram.com/katrinasan_/ Business Email: [email protected] 🎧 Music: Somebody New (instrumental) by RYYZN https://soundcloud.com/ryyzn Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Free Download / Stream: http://bit.ly/l-somebody-new Music promoted by Audio Library https://youtu.be/JdXrTjfEGRQ