When we sell, we focus so heavily on the benefits that our product or service will bring to the lives of others.  But what if we told you that by painting the dream, you’re missing out on the real thing that moves customers to action? Behavioral economics tells us that loss aversion theory, aka the desire to hold on to what we already have, is the key to getting someone to make a buying decision, and in this episode - we are making it MAKE SENSE for you! Listen in as we break down this concept + give you some real life examples of what this could look like in your own business.  If there’s one episode NOT to miss…it’s this one! We go DEEP on this in ACORN Amplify - download the guide here!  https://kristademcher.kartra.com/page/AMPLIFYguide —----------------------------------------   Learn more about ACORN Amplify: www.kristademcher.com/amplify   Grab our free guide Sell Yourself: https://kristademcher.kartra.com/page/sellyourselfguide   Connect with Krista and Brian: IG: https://www.instagram.com/acornmethod/ https://www.instagram.com/kristademcher