It's easy to fall into the trap of wanting to create a unique product in hopes that it will eliminate competition and make people want to buy from you. But the truth is this: You don't need an original business idea to succeed. In fact, it's much easier to succeed without one.   We're breaking down this concept in detail in this episode, and giving you two formulas to follow to clearly and effectively communicate exactly what it is that you do. Bring your notepad + pen - this is a juicy one! ------   Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g   Grab our free guide Sell Yourself: https://kristademcher.kartra.com/page/sellyourselfguide   Learn more about ACORN: www.kristademcher.com   Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast