In the introduction episode, we do a deep dive into behind the scenes of movie marketing and in the process introduce ourselves and the podcast. I, Sagar Shah, an ex-CA student decided to drop-out and leave a finance career to join the movies and in this episode we discuss my journey so far. We discuss the marketing campaigns of films like Newton, Lipstick Under My Burkha, Kaamyaab and others. Is negative publicity good publicity, do producers plant the controversy around the court cases right before the film's release, why are actors tired of movie promotions,  do item numbers necessarily translate into a film's box-office success, are some of the many questions we try to address in this episode. So sit back, relax and enjoy! Ormax media marketing report 'What influences people to watch a movie: https://www.filmcompanion.in/features/bollywood-features/do-bollywood-film-promotions-need-an-intervention/ Sonchiriya Trailer 1: https://youtu.be/aejAkKGiimk Sonchiriya Revised Trailer: https://youtu.be/OPZ9rmvuCzY Sudarshan's Instagram: https://www.instagram.com/pseudoinsudo/ Sagar's Instagram: https://www.instagram.com/filmynerd/