*Due to poor audio quality, we request you to use headphones.* This week, in a fresh new episode of Shifting The Spotlight, we are joined by a very special guest and a man of many talents - Jahan Singh Bakshi. In this part, we discuss his journey from working as an Assistant Director on Anurag Kashyap's Gangs Of Wasseypur to working as the Digital Marketing Manager on films like Masaan, Newton, Lipstick Under My Burkha, The World Before Her and early days of the famous blog, Passion For Cinema. We deep dive into the details of the marketing campaign of Masaan, how they added a human touch to the campaign, and Jahan's journey from working as the social media guy in an agency to helming successful film campaigns. We ponder upon, why most MBA's turned marketing managers don't have a creative bent of mind, is marketing a byproduct of the quality of the film, shrinking marketing timelines of OTT releases and which film's campaign is his favourite in recent times. You can find us here: Jahan's Poster Page - https://www.instagram.com/posterphilia/ Sudarshan's Instagram - https://www.instagram.com/pseudoinsudo/ Sagar's Instagram - https://www.instagram.com/filmynerd/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app