Niall Horgan and his two best friends launched lifestyle brand Gym+Coffee in 2017. Today, that brand is an eight-figure business, thanks to its event programming and community-first strategy.

Lauren Kleinman, the founder of Dreamday and The Quality Edit, explains why a good PR strategy combines outreach and affiliate marketing.

Liah Yoo built an audience on YouTube before launching her brand KraveBeauty. She shares how to create a community online while redefining your industry.