Lawrence is joined by Andy Morgan in this episode. Andy lives by the motto "be useful first and expect nothing in return". In the last six years he has coached over a thousand people and sold over ten thousand people. Andy's website is the most successful Japanese fitness website and today we're looking at the bonus chapter in Andy's most recent book: The Last Shred. While you're listening find us on social media, we're @ShredByScience on most social media and you can find us on Facebook by searching Shredded By Science. The Judd is @LozJudd on Snapchat and @SBS_Lawrence on Instagram. Also, the Eat, Train Progress group on Facebook is full of lovely people! Join us! You can also email us - [email protected]. Don't forget, as Lawrence said in this episode, The 2017 Strength and Physique Conference is in July, it features Eric Helms and Dr Mike Zourdos and you can get your tickets from shreddedbyscience.com/conference. Onto the episode! 02:03 - Lawrence can't help but talk about The Last Samurai 03:08 - We dive into what exactly Andy's newest book is about. 04:00 - Andy opens up about the last chapter. 11:34 - Was the attention to detail Andy shows in all aspects of his life introduced by karate or was it brought out by it? 13:50 - How do you make sure every client gets enough care and attention? 20:35 - What should trainers do if they need a large percentage of their website traffic to sign up as clients? 22:05 - Andy never was a cold caller, never chased leads. How did he get so many clients? 28:20 - Andy elaborates on his rule "no smartphones" 29:25 - Why Andy doesn't like Skype 43:47 - You have a three day weekend now, you work four days a week. How did you get to that? 56:11 - Andy elaborates on his no money back guarantee policy