When chef and independent restaurateur Davide Cerretini first opened his restaurant, it was a dream come true. But that dream quickly soured when he came head to head with ever more pushy and demanding customers. And then online reviews came along... In this story of how one man took on his critics, Matthew Syed examines the role of online reviews - good and bad- in modern consumer culture and delves into whether the customer really is "always right". Featuring Davide Cerretini, restaurant critic Jay Rayner, Dr Jo Cohen and Ewa Maslowska. Presenter: Matthew Syed Producers: Leigh Meyer and Pippa Smith Series Editor: Katherine Godfrey Sound design and Mix: Naomi Clarke Sideways theme by Ioana Selaru A Novel production for BBC Radio 4