Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Jessica Balfour, Vice President, Corporate Communications & Marketing, Exelon, the nation's largest utility company, joins our Group Director of Brand-led Change, Gretchen Huestis and Managing Director, Matt Egan, for a conversation on how brand drive performance before,...

In this episode, our Head of Strategy, EMEA, Rishi Dhir, reads: "How CMOs can simplify their brand's experience." Rishi provides practical guidance for Chief Marketing Officers (CMOs) seeking to harness the potential of brand experience, shedding light on its transformative power and offering insights into successful brands that have embraced simplicity. 

In this episode, our Associate Director, Brand-led Change, Jared Taylor reads: "5 ways to simplify your employee experience." Only 1 out of 4 employees find their workplace to be truly simple. But it doesn't have to be this way. From identifying your brand purpose to engaging your brand champions, Jared shares five foundational actions to simplify the employee experience.

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, we explore and reveal the findings from the tenth edition of our World’s Simplest Brands study. Our Global Director, Business Analytics & Insights, Brian Rafferty and Global CMO, Margaret Molloy, have an in-depth conversation that explores how consumers rank leading brands...

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Narine Galstian, CMO, SADA, joins Matthias Mencke, Group Creative Director, Jenna Isken, Group Director, Experience and Jason Cieslak, President, Pacific Rim, Siegel+Gale, for a conversation that explores how the award-winning cloud services consultancy rebranded to drive...

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Gillian Culhane, Vice President of Corporate Communications, AerCap, joins our President, EMEA, Philip Davies, Senior Strategy Director, Patrick Kampff, and Design Director, Duncan Kelly to discuss how to reposition a brand following an acquisition. 

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. Only 1 out of 4 employees find their workplace truly simple. So, what does this mean for brands? In this episode, we explore the findings from our Simplicity at work study, which shows that organizations that invest in simplifying their workplace benefit from greater trust, advocacy, enrichment...

In this episode, our Digital Creative Director, Clinton Clarke reads: "Bring the bold, banish the bland." Started in 2018, the era of "blanding" led to a wide array of direct-to-consumer brands with similar minimalist aesthetics. But how can you ensure your brand banishes the stale blanding trend and joins the ever-growing wave of those breathing fresh, new life? From finding your purpose to shifting from operational to emotional, Clinton shares how your brand can go from sterile to striking.  

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Jeannine Mason, Senior Director, Corporate Marketing and Brand, QuidelOrtho, joins our Global CMO, Margaret Molloy, Strategy Director, Carolyn Griffin and Creative Director, Brice McGowen to discuss how to create a connected brand experience after a merger. 

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Matt McNally, CEO and Joseph Bailey, EVP, Head of Marketing & Partnerships, Omnicom Health Group (OHG), join our President of the Pacific Rim, Jason Cieslak, General Manager, West Coast, Katie Conway and Creative Director, Simrit Brar, for a conversation that explores how to...

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Michelle Collins, Global Director, Marketing and Public Relations, BorgWarner, joins our Managing Director, Strategy, Matt Egan; Creative Director, Jason Miller and Global CMO, Margaret Molloy for a conversation that explores how a leading B2B company used brand as a key lever...

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Nicola O’Connell, Head of Consumer Development for Tirlán, joins our EMEA President, Philip Davies; Senior Strategy Director, Patrick Kampff; Group Director of Naming, Lea Chu, and Design Director, James Snook, to discuss how to successfully rebrand before, during and after a...

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Martha Kavanagh, Director of Corporate Affairs, Glanbia, a better nutrition company headquartered in Ireland with 6,000+ employees globally and the home to brands including Optimum Nutrition, SlimFast and think!® Protein Bars, joins Sam Houle, Creative Director and Margaret...

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Jamie Moldafsky, Chief Marketing & Comms. Officer, Nielsen, a global leader in audience measurement, data and analytics, shaping the future of media, joins Jason Cielslak, President, Pacific Rim, Lauren McDermott, Vice President, Senior Client Partner, Thom Wyatt, Global...

In this episode, our Associate Director, Naming, Scott Wolman reads "Customer First, Customer Hard: Lessons for Brand Storytelling from Cobra Kai", which originally appeared in Little Black Book.  Inspired by the Netflix series and sequel to the original The Karate Kid films, Cobra Kai, Scott enters the dojo of Sensei Lawrence for three tips to help your brand shift into the mentor perspective and achieve true customer-centricity.

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Jennifer Temple, EVP, Chief Communications Officer and Rachel Fairley, Global VP, Brand Marketing & Experience, Hewlett Packard Enterprise (HPE), join Howard Belk, Co-CEO and Chief Creative Officer and Matt Egan, Managing Director, Strategy, Siegel+Gale, for an in-depth...

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, our Executive Director of Strategy and Head of ESG Advisory, Wendy Gerber and Global CMO, Margaret Molloy, lead an in-depth conversation on the heels of COP 27 that explores how brands can navigate the intersection of ESG and brand building.

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Melanie Marcus, CMO, Surescripts, the nation’s leading health information network, joins our colleagues Brian Rafferty, Global Head of Research & Insights, and Margaret Molloy, Global CMO, for an in-depth conversation that explores how to leverage brand as a tool to inform...

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Sam Burns, Global CMO, and Lauren Boyman, US CMO, KPMG, one of the world’s leading professional services firms, join our colleagues, Mel McShane, Executive Director, Strategy, Rafael Medina, Creative Director, and Margaret Molloy, Global CMO, for an in-depth conversation that...

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, our West Coast General Manager, Katie Conway, Group Director of Experience, Jared Fink, and Group Director of Brand-led Chance, Gretchen Huestis, lead an in-depth conversation that examines how companies can build distinct and compelling brand-led experiences that create lasting...

In this episode, our Strategy Director, Patrick Kampff reads "what makes for strong brands during times of crisis?" Originally published in The Drum, Patrick examines how brands can prepare and suggests some effective practices to weather tough times ahead as inflation continues to rise worldwide.

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Michelle Leyden Li, CMO of GlobalFoundries joins our President of the Pacific Rim Jason Cieslak and General Manager, Katie Conway to explore the lessons learned and the results experienced from rolling out the new GlobalFoundries brand one year ago.

In this episode, our Executive Director of Strategy and Head of ESG Advisory, Wendy Gerber, reads, “Driving Sustainable business growth for brands.” Originally published in Branders Magazine, Wendy discusses the importance of ESG integration in a company’s DNA and how it can lead to growth, innovation and create a positive impact.